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REALTOR® Associations Get Brokers Involved

2017_conf_teaserDid you know that the National Association of REALTORS® Broker Involvement Program offers broker advocacy grants for state and local associations? These funds are available to help associations create activities to recruit, retain, educate, and engage brokers and their agents. In 2016, the first year the grants were available, 16 associations took advantage of them. And in 2017, 25 associations have received more than $78,000 in grant funds.

Grants of up to $5,000 can be used for broker recruitment and advocacy engagement events and activities, such as panels and presentations, state or local advocacy summits or meetings, legislative roundtables, recruitment contests, and broker appreciation events. The money could also go toward producing and distributing advocacy engagement materials, such as videos and newsletters that cover local, state, and federal issues for brokers and their agents.

The Coastal Carolinas Association of REALTORS®, for example, used their grant money to create a professionally-produced traveling roadshow complete with a vehicle wrap, program materials, a video about local market issues, and a social media campaign to promote their roadshow—all to reach key brokers in their area. The Idaho Association used its grant to host three broker summits in different regions of their state. Presentations during the events focused on local, state, and federal issues related to real estate.

NAR’s Broker Involvement Council, which distributes funds three times a year, is gearing up to distribute its 2018 grants. The application due dates are March 15, June 15, and September 15. The funds must be used within one year of the grant award date. Learn more.

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Erica Christoffer

Erica Christoffer is a multimedia journalist and contributing writer and editor for REALTOR® Magazine. She can be reached at echristoffer@realtors.org.

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