Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for "a place for their life to happen."

Don’t Just Sell a Home; Market a Lifestyle

You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Don’t Just Sell a Home; Market a Lifestyle”.

  1. Excellent article! In this day and age, it’s pretty easy to differentiate yourself and your listings descriptions. It’s surprising to me how many property descriptions highlight things like “fresh paint” and “new carpet”. Both are clearly nice features, but not necessarily selling points and certainly not original! Get creative people!

  2. Great blog. Especially in hawaii where prices are high, you definitely need to sell the lifestyle

    Location, views, and lifestyle really help buyers make a decision.

    Thank you for the information!