Consumers are increasingly curious about smart home technology, and they’re turning to real estate agents as a vital resource for information. Forty-two percent of consumers recently surveyed say they would look to their real estate agent to provide suggestions about how staging their home with smart-home products could impact their sale, according to a new survey conducted by Coldwell Banker. The company presented their findings at the consumer electronics’ mega event, CES 2018, which is taking place in Las Vegas this week. Coldwell Banker is a sponsor of the Smart Home Marketplace at this year’s show.
“Our consumer findings underscore the need for industrywide smart-home education for real estate sales agents,” says Charlie Young, president and CEO of Coldwell Banker Real Estate.
Our interview with David Marine, senior vice president of marketing at Coldwell Banker, delves further into what real estate professionals can expect from buyers and sellers over the next few years:
Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.