Author Archive

Sponsor Webinar: Using Big Data to Create Effective Marketing Strategies

The following is promotional copy for a Quicken Loans webinar on how real estate professionals can use data mining in their marketing. REALTOR® Magazine is promoting the webinar because it believes the content might be useful to its readers,...

Staging: More Money, Fewer Days on Market, Report Shows

To many real estate pros, home staging has gone from a luxury to a necessity. The National Association of REALTORS® found in a recent survey that sixty-two percent of sellers’ agents believe staging a home decreases the amount of...
August 17, 2017

What to Know About Selling a Home With a Reverse Mortgage

By Greg Geilman It’s difficult to understand how a reverse mortgage works and how selling a home with one differs from the standard procedure. The truth is that it’s very similar; the major difference is the way the lender...
June 5, 2017

Do You Know the ABCs of Personal Branding?

By Seth Price, digital marketing specialist and vice president of industry relations for Placester Do you consider yourself to have a great personal brand? Would you buy a house from yourself? If you hesitate in answering those questions, it’s...

The Ins and Outs of Emerging Markets

By Stefanie Hahn Power brokers breaking it down, discussing emerging markets at the REALTORS® Legislative Meetings & Trade Expo in D.C. this week. What could be cooler than that? (What can I say? I love real estate.) I should...

Where Housing Stands at White House Demo Day

I’ve never really experienced Washington, D.C. aside from a family vacation there about 20 years ago, but that all changed when I was invited to attend the White House Demo Day — where innovators around the country pitched their...

ALERT: Wire Fraudsters Targeting Real Estate Transactions

By Jessica Edgerton, NAR associate counsel In recent months, real estate professionals have reported an upswing in a particularly insidious wire scam. A hacker will break into a licensee’s e-mail account to obtain information about upcoming real estate transactions....

Reinvigorate Communities Through Generational Partnerships

Craig Lindvahl believes millennials are “the finest generation we’ve produced” and “the most effective way to grow your community.” But too often those born between 1982 and 2002 view their communities—especially small towns—as dead ends. Lindvahl, an educator, filmmaker,...

Why Online Reviews Can Make or Break Your Client Base

Submitted by PeopleClaim.com You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product,...
October 31, 2013

The Groupon of Housing

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market.  Only 219 consumers purchased the $25 Groupon, which offered a $1,000...