Author Archive

Why Online Reviews Can Make or Break Your Client Base

Submitted by PeopleClaim.com You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product,...
October 31, 2013

Facebook’s Future Plan Presents Real Challenges to Social Marketers

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® If you are my Facebook friend, you might have noticed that I’m listening to Pass the Mic by the Beastie Boys while writing this post. I didn’t actively...

The Groupon of Housing

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market.  Only 219 consumers purchased the $25 Groupon, which offered a $1,000...

How to Boost Your Twitter Following

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Have you ever looked at list of someone’s Twitter followers and wondered how did they get that many? It’s not uncommon for the average Joe to have upwards of a 1,000 followers....
July 28, 2011

Ebby Halliday: In Her Own Words

By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine Last week, I wrote a post about Ebby Halliday’s 100th birthday. In it, I said you needed to know Ebby to understand why her birthday was such a big deal. Well,...
March 15, 2011

Midyear: Make the Most of Your Communications

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Whether you’re an association executive communicating to your members or a practitioner reaching out to buyers and sellers, you want to make sure you’re providing relevant and timely content on your...

Which REALTOR® Magazine Cover Would You Choose?

By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine Every year around this time, REALTOR® Magazine produces an issue filled with hundreds of tips that we glean from NAR members, as well as experts in marketing, technology, law, public policy,...