Author Archive

Where Housing Stands at White House Demo Day

I’ve never really experienced Washington, D.C. aside from a family vacation there about 20 years ago, but that all changed when I was invited to attend the White House Demo Day — where innovators around the country pitched their...

ALERT: Wire Fraudsters Targeting Real Estate Transactions

By Jessica Edgerton, NAR associate counsel In recent months, real estate professionals have reported an upswing in a particularly insidious wire scam. A hacker will break into a licensee’s e-mail account to obtain information about upcoming real estate transactions....

Reinvigorate Communities Through Generational Partnerships

Craig Lindvahl believes millennials are “the finest generation we’ve produced” and “the most effective way to grow your community.” But too often those born between 1982 and 2002 view their communities—especially small towns—as dead ends. Lindvahl, an educator, filmmaker,...

Why Online Reviews Can Make or Break Your Client Base

Submitted by PeopleClaim.com You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product,...
October 31, 2013

The Groupon of Housing

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market.  Only 219 consumers purchased the $25 Groupon, which offered a $1,000...

How to Boost Your Twitter Following

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Have you ever looked at list of someone’s Twitter followers and wondered how did they get that many? It’s not uncommon for the average Joe to have upwards of a 1,000 followers....
July 28, 2011