Submitted by PeopleClaim.com
You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product, according to a survey by PeopleClaim.com, a Web site that fields and publishes consumer complaints about all types of businesses. What’s more, 82 percent say online reviews are “extremely valuable” or “valuable” when making a purchasing decision.
This infographic from PeopleClaim.com illustrates how online reviews influence consumers’ buying behaviors and decisions. One thing worth noting upfront: Consumers are willing to pay more for a product that gets an “excellent” rating versus a “good” rating, according to the survey. Continue reading »
By Katherine Tarbox, Senior Editor, REALTOR® Magazine
In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market. Only 219 consumers purchased the $25 Groupon, which offered a $1,000 cash incentive to buyers who purchased with the brokerage by April 9, 2012, or sellers who listed by the same date. Although the deal didn’t attract the thousands of purchasers that the site is known for, it did generate national publicity for both Groupon and Dream Town Realty.
Groupon is a site popular for deals at local restaurants and retailers. As the daily deal phenomenon grows, consumers are becoming cautious about paying full price — something that was discussed at Real Estate Connect July 28 at the Hilton San Francisco Union Square. During a session entitled “Daily Deals are the New Opportunity,” Tigue Bonneval, co-founder of HouseTipper.com, talked about how there is space for a home-related deal site.
HouseTipper.com offers a variety of deals, including savings on solar panels or appliances included with the purchase of a condo from a developer. “Most of our deals have tipped,” explained Bonneval, which means that there were enough people interested in the offering that the deal becomes available for all. However, if enough people don’t purchase the deal, then it doesn’t “tip.”
After the valuation of Groupon came in at a $30 billion and they are reportedly planning for I.P.O, it’s no wonder that so many want to jump on the online deal train. Time will tell if it works just as well for real estate as it does for moving inventory out of Gap.
By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine
Last week, I wrote a post about Ebby Halliday’s 100th birthday. In it, I said you needed to know Ebby to understand why her birthday was such a big deal. Well, for those who don’t know Ebby, I thought I’d share an interview we did with her back in 2006 for a book commemorating the NATIONAL ASSOCIATION OF REALTORS®‘ centennial. When you read the interview, I think you’ll be struck by how on top of her game Ebby was when we talked with her, just before her 96th birthday. She was just as sharp two years later, in 2008, when NAR celebrated its centennial. At a gala where she was the honored guest, Ebby played her trademark ukelele and sang her own personal tribute to NAR.
But before you read the interview, check out this slide show I put together from the Feb. 23 birthday bash. The photos were provided to me by Charles McMillan, who attended the event, and Victoria Shapiro, one of the organizers. Question: Was I ever as firm as those Dallas Cowboy Cheerleaders? Answer: no!
To view the photo captions in the slideshow: click play, expand to full-screen using the button in the lower right corner, then click on “show info” in the upper right corner.
OK, here’s the interview, which was conducted by one of our former editors, Barbara Ballinger. The context of the interview is this: Throughout the book, we included profiles of “giants” in the real estate industry. Ebby was one of the giants. Our interview with her ran in a section of the book in which we were describing the significance of multiple listing services–thus, the reference to MLSs in the lead: Continue reading »
By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine
Every year around this time, REALTOR® Magazine produces an issue filled with hundreds of tips that we glean from NAR members, as well as experts in marketing, technology, law, public policy, and business management. This year, we tried something a little different with our List Issue. We put a number of the topics that we planned to include out to our readers, and we asked them to share their ideas and opinions online. The result (internally, we’re calling it the crowdsourced issue) will be published in our April issue.
One of the last steps of producing the issue is developing the cover, and we decided to open that process up to public opinion, too. Since it would be prohibitively expensive to photograph three covers, we’re planning an illustrated cover. Here are sketches of three concepts we’re considering. Please take a look and then vote for the one that would be most likely to draw you inside. Voting is open until Wednesday, March 3, 5 p.m. Central Time. Thank you for your input!
1. “Crowdsourced.” This cover represents the idea of crowdsourcing, showing, in a rather literal way, that we plugged into a big network of people to come up with the great ideas you’ll find inside.
2. “Idea Superstore.” In this concept, a practitioner is looking at a long “shopping” list and heading to a superstore (i.e., REALTOR® Magazine!) to meet all her information needs.
3. “Come and Get It!” A fellow REALTOR® welcomes you to open the magazine, where we’re presenting “Your Best Ideas.” This cover emphasizes the ideas themselves, but it also subtly telegraphs the crowdsourcing idea.
Thank you for sharing your opinion with us!