Author Archive

Retaining Salespeople Starts With a Strong Culture

Are your agents “in the fold”? Are they part of a larger goal or culture? Do they feel a sense of ownership and pride in the company you run? Or are they detached operators who are just waiting to...
August 11, 2014

What’s the Future of Real Estate?

In 1991, the National Association of REALTORS® made an “office of the future” video predicting what kinds of space-age technologies would change the home buying and selling process by the year 2000. Jon Coile, broker-owner of Champion Realty in...
August 8, 2014

Taking Real Estate Photography to a Whole New Level

Rooftops in New York are dotted with HVAC units, surrounded by webs of electrical wires and decorated with mechanical appendages, which can sometimes “photobomb” the ideal listing shot. But one photographer is willing to go a little higher to...

The Nitty-Gritty of Converting Seller Leads

Leigh Brown, broker-owner of RE/MAX Executive Realty – Leigh Brown & Associates, got down to the business of selling houses during her presentation on leads and listings at the Emerging Business Issues & Technology Forum during the REALTOR® Party...
May 20, 2014

VIDEO: Going the Distance for Habitat

Kicking off the 2013 REALTORS® Conference & Expo, members of NAR helped build 28 homes with Habitat For Humanity of Greater San Francisco on Wednesday, Nov. 6. “These homes are a huge asset development for families,” said Phillip Kilbridge,...
November 14, 2013

Is That a Drone in Your Bag?

In the not so distant future, drone technology may be part of your real estate toolkit. Chris Anderson, former editor of Wired magazine and author of “Makers: The New Industrial Revolution” (Crown Business, 2012), who presented at the REALTORS®...
November 8, 2013

Help Your Clients Take the Next Step

When Michele Serro, an opera singer with a background in design, had a lackluster experience purchasing her first apartment in New York five years ago, her life mission became clear: Make home-buying human. “I didn’t feel like there were...
August 19, 2013

Gen Y’s ‘New Normal’

“New normal” is a phrase we’ve become familiar with in this post-bubble real estate industry. It describes the current  landscape of home prices that are lower than their peak but still healthy and steadily rising, stricter lending standards, and...
August 15, 2013

Seeking ‘Best of the Web’ Recommendations

Do you have a well-equipped arsenal of apps helping you work more efficiently? Are there real estate websites and blogs you read to stay up-to-date on news and trends? Are you using social networks in a new or creative...
July 11, 2013

C21 Wants a ‘Home Field Advantage’ on Super Bowl Sunday

The Super Bowl is less than a week away and fans are abuzz in anticipation for the “HarBowl” or the “SuperBaugh,” as the matchup between San Francisco 49ers and Baltimore Ravens pits sibling coaches against one another. But football...