Author Archive

VIDEO: Going the Distance for Habitat

Kicking off the 2013 REALTORS® Conference & Expo, members of NAR helped build 28 homes with Habitat For Humanity of Greater San Francisco on Wednesday, Nov. 6. “These homes are a huge asset development for families,” said Phillip Kilbridge,...
November 14, 2013

Is That a Drone in Your Bag?

In the not so distant future, drone technology may be part of your real estate toolkit. Chris Anderson, former editor of Wired magazine and author of “Makers: The New Industrial Revolution” (Crown Business, 2012), who presented at the REALTORS®...
November 8, 2013

Help Your Clients Take the Next Step

When Michele Serro, an opera singer with a background in design, had a lackluster experience purchasing her first apartment in New York five years ago, her life mission became clear: Make home-buying human. “I didn’t feel like there were...
August 19, 2013

Gen Y’s ‘New Normal’

“New normal” is a phrase we’ve become familiar with in this post-bubble real estate industry. It describes the current  landscape of home prices that are lower than their peak but still healthy and steadily rising, stricter lending standards, and...
August 15, 2013

Seeking ‘Best of the Web’ Recommendations

Do you have a well-equipped arsenal of apps helping you work more efficiently? Are there real estate websites and blogs you read to stay up-to-date on news and trends? Are you using social networks in a new or creative...
July 11, 2013

C21 Wants a ‘Home Field Advantage’ on Super Bowl Sunday

The Super Bowl is less than a week away and fans are abuzz in anticipation for the “HarBowl” or the “SuperBaugh,” as the matchup between San Francisco 49ers and Baltimore Ravens pits sibling coaches against one another. But football...

Rising to the Top: C21 CEO Leads Team of Climbers for Charity

Mountain climbing: it’s the ultimate individual and team sport. In many ways it parallels working in real estate. You need to set an objective then find out what it’s going to take to accomplish your goal. Then you have...
December 10, 2012

Be a Better Buyer’s Rep

Low inventories have created a seller’s market, and your buyers may be tempted to write multiple purchase offers on their favorite listing, for instance, as well as the close second. On the one hand, it may increase the odds...
December 6, 2012

Stressed? Give a Grin

Smile. It’s a simple but powerful gesture. Smiling says something about your character. It puts people at ease, increases attractiveness, and it’s contagious. “Some of us need to have more peace in our lives. People want to be around...
November 14, 2012

Go ‘SoMoLo’ With Your Marketing

Marki Lemons is a foodie. She loves trying new restaurants in her Chicago neighborhood. At every restaurant she tries, she takes a picture of her meal via Instagram and writes a review on Yelp. This may not seem like...