Author Archive

Midyear: Make the Most of Your Communications

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Whether you’re an association executive communicating to your members or a practitioner reaching out to buyers and sellers, you want to make sure you’re providing relevant and timely content on your...

RainCamp: 5 Search Engine Marketing Tips

By Erica Christoffer, Web Producer, REALTOR® Magazine When it comes to search engine marketing, it’s all about reaching your target audience. Real estate coach and self-proclaimed “SEO addict” Ben Kinney presented ways to drive traffic to your Web site...
April 19, 2010

From the International Builders’ Show: Climbing Back on the Horse

By Erica Christoffer, Contributing Editor, REALTOR® Magazine For all those who have been burned by the economic downturn, the “Success Out of Ashes” session of the International Builders’ Show Wednesday provided some advice for getting back on track. John Geoffroy,...
January 22, 2010

Voices from the IBS Expo Floor

What products, if any, have you found at the International Builders’ Show Expo that you are planning to integrate into your business right away? “We’re looking at an alternative for composite cement siding. We are interested in what innovations...

From the International Builders’ Show: Selling to the Generations

By Erica Christoffer, Contributing Editor, REALTOR® Magazine Whether you are working with a Baby Boomer, Gen Xer, or someone in the Gen Y age range, it’s important to know what your buyers wants in a home. While age demographics are...

From the International Builders’ Show: New American Home Takes Hit With Foreclosure

By Erica Christoffer, Contributing Editor, REALTOR® Magazine In the world of architects, builders, and designers, the annual debut of the New American Home at the International Builders’ Show is an institution. For 27 years it has been the mainstay of...

Bringing the World Together in San Diego

By Erica Christoffer, Contributing Editor, REALTOR® Magazine Poland, Vietnam, Austria, Russia, Mexico–representatives from these countries and others from the worldwide real estate community gathered to mingle, share experiences, and learn at the International Welcome Reception at the Hilton San Diego Bayfront...
November 13, 2009

Web Traffic Trends Point to Highly Educated Buyers

By Erica Christoffer, Contributing Editor, REALTOR® Magazine Several bits of news have popped up in the past week, reminding us just how significant real estate Web sites have become in today’s market and in today’s online culture. Last Friday,...

Christopher Gardner Talks About ‘White-Collar Homelessness’ at Leadership Summit

By Erica Christoffer, Contributing Editor, REALTOR® Magazine A new face of homelessness is emerging in the U.S., downtrodden from today’s economic climate. Christopher Gardner knows all too well how the events in one’s life can topple down in a...

Study Finds Connection Between Neighborhood Walkability and Home Values

By Erica Christoffer, Contributing Editor, REALTOR® Magazine A recent study released by CEOs for Cities shows homes located in walking-friendly neighborhoods–with nearby amenities such as parks, schools, libraries, restaurants, and coffee shops­–sell at higher prices than homes in less...