Author Archive

5 Ways to Be a Better Neighbor

For communities to be strong, neighbors must unite and contribute to the overall well-being of their areas. But you don’t have to lead a charity or be an activist to make a positive impact where you live. REALTOR® Magazine’s...
November 5, 2017

Dos and Don’ts of Building an Ideal Customer Experience

Apple has become the most lucrative company in the world because of the simple, consistent customer experience it provides, Terry Watson, ABR, GRI, a Chicago-based real estate professional and motivational speaker, told attendees at the REALTORS® Conference & Expo...
November 5, 2017

6 Ways to Build Trust in a Skeptical World

It’s a difficult environment in which to build trust. The divide is growing between the general masses and the elites, social media has made some relationships less authentic, parents today worry that their children won’t have as many opportunities...
November 4, 2017

Buffini: ‘Emigrant Edge’ Is in Real Estate Pros’ DNA

Everyone has what real estate coach Brian Buffini calls “the emigrant edge.” In your ancestry is someone who risked everything to leave their country of origin in search of greater possibilities in America, and that strength of character is...

Where Do You and Your Clients Fit on the Culture Map?

You’re used to working with American home buyers and sellers who, for the most part, expect straightforward answers and quick, hassle-free customer service. But when you’re working with foreign clients from Asia or the Middle East, you’ll need to...
November 3, 2017

REALTORS® Are Greener Than You Think

If you’re an environmentally conscious real estate professional, you’re in good company. The house was packed at the Land Use, Property Rights, and Environment forum during the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., on Tuesday, with...
May 16, 2017

3 Actions to Take After You Receive a Bogus Email

You may recall a previous post about Sue Dietz, an Iowa real estate agent whose identity was being used by scammers to send fraudulent emails to other real estate professionals all over the country. The emails, which were sent...
March 16, 2017

Local REALTOR® Leader Has Been Dealing With a Nightmare Email Scam for a Year

  Wire fraud schemes have been a hot topic in the real estate industry lately. But one real estate pro says she’s been caught up in a different kind of nightmarish scam — one that victims can do virtually...
February 16, 2017

How Will You Make Your Mark in 2017?

Here we are at the beginning of a new year once again, and you’re probably already thinking about how to make 2017 even better than 2016. But let’s take a minute and appreciate the great work you did last...
January 6, 2017

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016