Author Archive

Infographic: What Sellers Should Know About Green Upgrades

Everybody knows energy efficiency is rising in importance among today’s buyers, but if you’re a seller looking to make your house more appealing to a more environmentally conscious generation of home buyers, what kinds of eco-friendly projects should you...
June 24, 2016

Commercial Broker Uses Drone to Deliver Listing Agreement to Client

You’d probably send a listing agreement to your client by email or give it to them in person. But Russ Russell, CCIM, broker-owner of Russ Russell Commercial Real Estate in Huntsville, Ala., decided to deliver one by drone. In...
June 21, 2016

Agent Turns Online Marketing Videos Into Comedy Sketches

Terry Waggoner, sales associate at F.C. Tucker Company in Indianapolis, has quite the sense of humor. The real estate agent is applying his aptitude for comedy toward his business, creating funny open-house videos for Facebook and YouTube to draw...
June 17, 2016

Teamwork: It’s OK for Individual Agents to Ask for Help

You know a prospect will move on quickly if you don’t respond to their query in a timely fashion. But when you’re an individual agent juggling multiple clients, listings, marketing initiatives, and everything else that comes along with maintaining...

Give Dad ‘Nothing’ for Father’s Day

Dads are hard to shop for because when you ask what they want, they always say, “Nothing.” So Century 21 Real Estate is helping consumers give their old man exactly what they want this Father’s Day: a piece of...

A Heartwarming Reminder of Why You’re in This Business

Heather Christie, associate broker at Berkshire Hathaway HomeServices HomeSale Realty in West Lawn, Pa., has written a beautiful piece that will speak to any real estate professional who’s dealt with a painful transaction. She worked with sellers who had...
June 2, 2016

How One RPAC Chapter Chooses Candidates to Support

Nathan Gorton, government affairs director for the Washington REALTORS®, gave an interesting look at how the state association allocates its RPAC funds to support real estate-friendly candidates for state and local offices during an RPAC forum at the REALTORS®...
May 11, 2016

Home Energy Labels Receive Scrutiny

A few practitioners expressed frustration Tuesday over home energy labeling programs during the Land Use, Property Rights, and Environment forum at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C. They told the committee that the government programs,...
May 10, 2016

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

8 of the Best Insights from Real Estate Superstars

Over the course of the Inman Connect conference, there have been a number of quotable soundbites from powerhouse speakers from across country. Of course, it’s hard to fit them all into the content we’ve been bringing you from the...
January 28, 2016