Author Archive

As a Real Estate Practitioner, Aren’t You Also an Environmentalist?

Most of us — really, all of us, but I’m saving room for the diehard skeptics — can agree that environmental changes are having a large-scale impact on our planet. But “environmental issues” isn’t a phrase easily uttered in...
July 13, 2015

Since When Are Safety Concerns Only for Women?

Hey, fellas, you’re not immune to danger When the National Association of REALTORS® debuted its “Real Estate Safety Matters” course for associations and brokerages, the newest addition to the REALTOR® Safety Program, at the 2015 REALTORS® Legislative Meetings &...
May 14, 2015

When Disaster Strikes, Are Property Managers Prepared for the Media Blitz?

With increased media attention on crisis events, which can be anything from natural disasters to shopping-mall snipers, the drive to finger someone responsible for the resulting chaos is growing stronger. And because many crises involve compromised property, it’s the...

The Best Country for Americans to Invest Abroad

When we speak of international buyers, we’re usually talking about people from other countries who want to invest in U.S. property. But the lines go both ways. There are high-net-worth Americans who want to buy homes in other countries,...
April 22, 2015

As Luxury Market Soars, A Moment for Concern

Exceptional growth has been the storyline of the luxury real estate market the past few years. No other price segment has rebounded from the housing crash with as much gusto as that of million-dollar-plus homes, which are selling at...
April 22, 2015

A House That Sells Itself — as the Salesperson

Real estate professionals always talk about giving the homes they sell more personality. Of course, that usually comes in the form of inspired staging, bold paint jobs, and creative landscaping. Rarely do they mean it so literally as to...

What Your Videos Should Really Be Selling

Leigh Brown, ABR, CIPS, broker-owner of RE/MAX Executive Realty in Concord, N.C., has become known as the video queen. So it seemed to make sense that she was leading a session at Real Estate Connect in New York on...
January 30, 2015

Secrets to Reaching International Buyers

With foreign buyers snapping up $92.2 billion worth of U.S. real estate between April 2013 and March 2014, according to the National Association of REALTORS®’ 2014 Profile of International Home Buying Activity, it’s obvious that there’s huge opportunity in...
January 30, 2015

What Will You Need to Cut in the Next Downturn?

In 2006, as the collapse of the housing market set in, real estate franchisor Realogy was carrying $2.7 billion in debt. The darkest days of the meltdown were still to come — and the company knew it. Painful cuts...
January 29, 2015

Rupert Murdoch’s One-Liner Heard ‘Round the Industry

Even billionaire media magnates sitting on the largest media empire the world has ever known have a sense of humor. News Corp founder and executive chairman Rupert Murdoch took the stage at Real Estate Connect in New York on...
January 29, 2015