Author Archive

Would You Know What to Do If Your Elderly Client Was Being Abused?

Ginni Field was aghast at the tragedy that befell a family friend in the last year and a half. The man, a veteran who fought alongside Field’s father in World War II, died with nothing — no money, no...

Bring 7,000 People to Your Showing — on Facebook Live

If you’re trying to figure out how Facebook Live can expand your marketing efforts, why not try using it to broadcast a showing of one of your listings? Real estate professionals are just beginning to explore Facebook’s livestreaming functionality...

Orlando REALTORS® Lend Support to Shooting Victims

In the aftermath of the tragic June 12 shooting at Pulse nightclub in Orlando that killed 49 people — the deadliest mass shooting in U.S. history — one local REALTOR® opened his heart and his properties to bring victims...
July 5, 2016

Infographic: What Sellers Should Know About Green Upgrades

Everybody knows energy efficiency is rising in importance among today’s buyers, but if you’re a seller looking to make your house more appealing to a more environmentally conscious generation of home buyers, what kinds of eco-friendly projects should you...
June 24, 2016

Commercial Broker Uses Drone to Deliver Listing Agreement to Client

You’d probably send a listing agreement to your client by email or give it to them in person. But Russ Russell, ALC, CCIM, broker-owner of Russ Russell Commercial Real Estate in Huntsville, Ala., decided to deliver one by drone....
June 21, 2016

Agent Turns Online Marketing Videos Into Comedy Sketches

Terry Waggoner, sales associate at F.C. Tucker Company in Indianapolis, has quite the sense of humor. The real estate agent is applying his aptitude for comedy toward his business, creating funny open-house videos for Facebook and YouTube to draw...
June 17, 2016

Teamwork: It’s OK for Individual Agents to Ask for Help

You know a prospect will move on quickly if you don’t respond to their query in a timely fashion. But when you’re an individual agent juggling multiple clients, listings, marketing initiatives, and everything else that comes along with maintaining...

Give Dad ‘Nothing’ for Father’s Day

Dads are hard to shop for because when you ask what they want, they always say, “Nothing.” So Century 21 Real Estate is helping consumers give their old man exactly what they want this Father’s Day: a piece of...

A Heartwarming Reminder of Why You’re in This Business

Heather Christie, associate broker at Berkshire Hathaway HomeServices HomeSale Realty in West Lawn, Pa., has written a beautiful piece that will speak to any real estate professional who’s dealt with a painful transaction. She worked with sellers who had...
June 2, 2016

How One RPAC Chapter Chooses Candidates to Support

Nathan Gorton, government affairs director for the Washington REALTORS®, gave an interesting look at how the state association allocates its RPAC funds to support real estate-friendly candidates for state and local offices during an RPAC forum at the REALTORS®...
May 11, 2016