Author Archive

How One RPAC Chapter Chooses Candidates to Support

Nathan Gorton, government affairs director for the Washington REALTORS®, gave an interesting look at how the state association allocates its RPAC funds to support real estate-friendly candidates for state and local offices during an RPAC forum at the REALTORS®...
May 11, 2016

Home Energy Labels Receive Scrutiny

A few practitioners expressed frustration Tuesday over home energy labeling programs during the Land Use, Property Rights, and Environment forum at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C. They told the committee that the government programs,...
May 10, 2016

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

8 of the Best Insights from Real Estate Superstars

Over the course of the Inman Connect conference, there have been a number of quotable soundbites from powerhouse speakers from across country. Of course, it’s hard to fit them all into the content we’ve been bringing you from the...
January 28, 2016

Press the ‘Ignore’ Button

In between sessions at the Inman Connect conference in New York, everyone’s on their phones in the hallways. They’re bound to be conducting business in one way or another. If I know real estate people, they’re checking messages, sending...
January 28, 2016

Is Anyone Getting Tech Fatigue?

For a conference that partially serves as a launching pad for new innovations in the real estate industry, there’s a sense at Inman Connect this year that someone needs to push the pause button on the rapid technological shifts...
January 28, 2016

A Risk Worth Taking

At a session during Inman Connect on Wednesday called “Strategies for Standing Out,” the common theme was that you have to be willing to take risks in order to be viewed as a local leader. Marguerite Giguere, a sales...
January 27, 2016

Leigh Brown: You Won’t Like This, But I’ll Say It Anyway

Leigh Brown has something to say that you probably won’t like, but she’s going to say it anyway: Stop bragging so much. Real estate professionals are big on projecting an image of success at all times and publicly announcing...
January 27, 2016

To Be Successful, You Have to Be Weird

There’s nothing more boring than being “normal,” and if you’re trying your hardest to fit in, then people won’t care what you’re doing. That’s the idea marketing expert and author Seth Godin was getting at during the General Session...
January 27, 2016

The ‘Facebook Moment’ Is Over

Wherever real estate falls in its transformation to a high-tech industry, it’s somewhere between Facebook and Snapchat. That analogy is meant to point out that Facebook, now so commonly used that it’s considered a basic element of modern life,...
January 26, 2016