Author Archive

Busting a Health Care Reform Myth: Penalties Can’t Be Recouped With a Lien on Your House

A false Facebook post is making the rounds claiming that if you don’t pay the penalty for not buying health insurance, the IRS can file a lien against your home. The health care reform law requires individuals who don’t...
October 23, 2013

Showdown With the Shutdown: Tales of How the Government Closures are Affecting Real Estate

The effects of the government shutdown are rippling through the real estate industry, and practitioners are feeling the pain all over the country. Most of the complaints we’re fielding are about USDA loans, which have been entirely frozen. Real...
October 9, 2013

Realtor.com® Strikes NHL Ad Deal With San Jose Sharks

Everyone’s got their game face on as the NFL and NHL seasons get underway, and while sports fans are rooting for the home team, real estate companies are making plays to the home buyers in the crowds. Next up...

The Cutest Real Estate Video You’ll See All Day, Year, In Life

Some kids are destined for stardom. They’re usually discovered by big-name record execs or talent agencies. But this time, the talent scout was Coldwell Banker Real Estate, and it seems the firm has found the next great rap duo...
September 30, 2013

Brokerage Makes Big Play as New York Jets Sponsor

Whether the New York Jets go big or go home in the NFL’s 2013 season, every game they play is a touchdown for one real estate brokerage. New Jersey-based Weichert, REALTORS®, has been named the official real estate company...
September 9, 2013

Use the Media to Tell Your Story

The media is a powerful tool for telling your business story, but you have to use it wisely. At the National Association of REALTORS®’ Leadership Summit in Chicago on Tuesday, Don Cunningham, managing director of global PR firm Burson-Marsteller,...

Why Realtor.com® Changes Reinforce the REALTOR® Brand

Realtor.com® President Errol Samuelson reassured REALTORS® and REALTOR® association executives on Thursday that impending changes to the site — including the expansion of its database to include listings from sources other than REALTORS® — will strengthen the REALTOR® brand....

Obama: Housing Essential to Economic Stability

President Barack Obama reiterated his view that a recovering housing market is essential to an improving U.S. economy in an online forum Wednesday where consumers grilled the president on his housing plans. “Homeownership is a quintessential element of the...
August 7, 2013