Author Archive

Should Your Older Clients Buy a House Without Having to Make Monthly Payments?

The retirement boom is on for baby boomers so expect a lot of downsizing in the years ahead as older homeowners replace their suburban house with a condo. Now, how do you respond if you have clients who want...
February 2, 2017

Important Tax Provisions Still Available for 2016 Tax Year

The following status update on mortgage debt cancellation relief, an important federal tax issue for homeowners, is written by Jon Boughtin of NAR Media. The 114th Congress recessed in early December without completing work on a so-called “tax extenders”...

Families Can Get $11,000 More In Loan Funds

Interest rates are inching up and credit can still be hard to get but there is one bright spot for households hoping to buy a home soon: they can get a larger loan now, thanks to recent loan-limit increases...
December 19, 2016

Financial Countdown: 3 Budgeting Secrets for 2017

REALTOR® Magazine is promoting a sponsor webinar on the future of property management. Below is text provided by the sponsor, AppFolio, about the event. “This is it: the end of 2016 is almost here. As we look at the...
November 30, 2016

How One Association Uses the Profile of Home Buyers and Sellers

One tool the Northern Virginia Association of REALTOR® uses to help its members succeed is NAR’s Profile of Home Buyers ad Sellers. This year marks the annual report’s 35th anniversary, and to note the occasion, Ryan Conrad, NVAR’s CEO,...
November 1, 2016

Sponsor Webinar: Why Social Media Has Never Worked For You

REALTOR® Magazine is letting people know about a sponsor webinar on how to make better use of Facebook and other social media sites in your business. Below is a description of what you’ll learn by Jason Lutz, COO of...
October 25, 2016

Using Facebook to Generate Offline Referrals

Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to...
October 24, 2016

The Business Case For Caring About Clients Long After the Sale Closes

It’s something many real estate professionals know about. Right after a sale closes, many clients don’t just like the agent that helped them; they love the agent that helped them, especially when the transaction went seamlessly and was even...
October 6, 2016

Maybe you haven’t tangled with a troll, but this patent victory is for you

It’s common today for real estate brokerages to have systems in place for sending email alerts whenever there’s new or updated listings that customers might be interested in. it’s not new technology, and in fact the technology is arguably...

Sponsor Webinar: Marketing That Wins Listings, Differentiates Brand

John DeSouza, president of Cressy & Everett Real Estate, a brokerage with more than 190 sales associates in 10 offices in Indiana and Michigan, will talk about how his company combines traditional and digital marketing methods to win listings...