Author Archive

What’s the Matter With RE BarCamp?

“Theory : The BarCamp brand is getting a bad rap because the events are stuffed with ‘beginners,’ and led by technical intermediates. Thoughts?” A good friend of mine sent me this message this morning. I’m inclined to agree agree....
March 30, 2012

Do You Have ‘Social Media Shiny Object Syndrome’?

The big story in the blogosphere this week is that Facebook has released Timeline for business pages. Blogs will be written, tweets will be made, and I wouldn’t be surprised if there were a few webinars in the works. All of...
March 1, 2012

REALTOR.com Releases New iOS Apps

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® REALTOR.com’s iOS apps received a significant upgrade this week. Chief among the changes is the ability to identify foreclosed listings and price reductions. In addition, the app features a new “Nearby Recently Sold”...

7 Things I’ve Learned in 7 Years of Blogging

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I wrote my first blog post about the real estate and mortgage industries on Jan. 27, 2005. Much has changed, but several truths about blogging have remained pretty...
January 27, 2012

Real Estate Industry Predictions for 2012

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® With nearly half of all REALTORS® using social media in 2011, it’s safe to say that it’s no fad. But will further adoption of social media be a...

Are the Right People in Your Sphere of Influence?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I had the opportunity to speak last week at the Social Media Club Chicago’s holiday party. Talking to a group of your peers is always great, but the best...
December 20, 2011

‘Why Should I Write for You?’

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® A friend of mine came to me yesterday asking if I thought it was a good idea to write for a high profile blog/site in the real estate...

It’s not what you learn, it’s what you implement.

There’s no better way to learn about new trends, strategies and tools then to immerse yourself in a live conference. Like many of you, I learned a lot at this month’s REALTORS® Conference & Expo. But learning and implementing...

Is NextDoor a Ground-Floor Opportunity to ‘Own’ Your Neighborhood?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® It sometimes feels like a new social network launches every day. For the most part, I don’t see the advantage to most of them. However, one occasionally comes...
October 28, 2011

Placing Your ‘Social Engagement’ Numbers in Perspective

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Facebook recently overhauled their page insights tools to help page administrators better measure engagement on their business pages.  The new tools let users measure how viral a post is, the...
October 17, 2011