Author Archive

Facebook’s Future Plan Presents Real Challenges to Social Marketers

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® If you are my Facebook friend, you might have noticed that I’m listening to Pass the Mic by the Beastie Boys while writing this post. I didn’t actively...
September 26, 2011

Will Social Search Change the Way Consumers Find Real Estate Agents?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Imagine a future home buyer choosing to do business with you because you both “like” the same coffee shop on Facebook, went to the same school, or because...
September 9, 2011

Google+: Should You Join?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® What was your initial reaction to Facebook? Was it anything like this: “So far, my ‘friends’ fall into two categories. People I already knew before Facebook, and people...
July 20, 2011

Why Paying Attention to Klout Could Be Bad for Business

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Does anyone remember the first time you heard the term “FICO Score?” You know, that number, determined by some fancy computer algorithm, that determines how likely you are...
July 13, 2011

Is Google+ a License to Talk Out of Both Sides of Our Mouths?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I’m a big fan of selective transparency. The concept of showcasing what makes you great and sparing your followers the boring, the mediocre, and the downright ugly stuff...
July 5, 2011

Don’t Have a Google+ Invite? 3 Things to Do While You Wait

Have you heard the buzz about Google’s new social network that’s being rolled out via invitation? Wired Magazine wrote a great piece about its development and as of this week, invites are starting to spread across the Web. Many are worried that...
July 1, 2011

7 Deadly Sins of Real Estate Social Media

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Mistakes. Everyone is bound to make them. (I have made more than a few of my own.) When jumping into social media, many of the biggest gaffes people...
June 3, 2011

Meet the New Social Networks, Same as the Old Ones

By Todd Carpenter, Social Media Manager, National Association of REALTORS® There was a time when you had to have a harvard.edu e-mail address to join Facebook. Then, Facebook opened membership up to other Ivy League schools, then any school...
January 24, 2011

‘Happy Birthday, You’re Unfriended’: Adventures in Anti-Networking

By Todd Carpenter, Social Media Manager, National Association of REALTORS® For the last 10 months, I have been unfriending more people than I friend on Facebook. I made a decision that I would either need to make my account unrealistically vanilla, filter all...

Are Your Social Media Efforts the Online Equivalent of a Comfort Call?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® When I first started originating mortgages in the early 1990s, the refinance market was booming. Because my sales manager wanted to assure my long-term career efforts, he used to...
December 3, 2010