Author Archive

Have a Business Purpose Behind Every Blog Post You Write

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Long before working here at NAR, I ran a mortgage industry insider’s blog called lenderama. We talked about the real estate market, sales tools, government policies, and emerging technologies....
November 12, 2010

A Geek’s Guide to #NARdiGras

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® I’m a big fan of RE TechSouth. It’s a regional real estate technology conference that’s been held in Atlanta every spring for the last three years. As you would...
September 20, 2010

e-PRO® Evolves This November in New Orleans — What’s in It for You?

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® I admit it. I get to work on some really cool stuff: Available for the first time in a classroom setting, the new e-PRO® gives you a roadmap to...
September 7, 2010

Lessons Learned After Facebook Deletes a Real Estate Page With 47,000 Followers

By Todd Carpenter, Social Media Manager, National Association of REALTORS® The National Association of REALTORS® believes in the value of making its mark remarkable. This mandate comes from REALTORS® who regularly report misuse. Earlier this spring, we received several complaints about...
July 22, 2010

Just Because They ‘Follow,’ It Doesn’t Make Them Sheep

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Possibly the most common misunderstanding I work to dispel is the notion that once you have earned a relationship via social media, it represents a captive audience. They aren’t really “followers”, or...
July 7, 2010

A Real Estate Pro’s Guide to Buying, Borrowing, and Stealing Other People’s Content

I’m looking forward to participating at RE BarCamps in Denver and San Francisco over the next month! These events are always a great place to engage in conversation about cutting-edge ideas, and I plan to pitch a session at...
June 7, 2010

What Can Joe Ferrara Teach You About Social Media?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Industry leader Russell Shaw recently asked if you would prefer to be referred to as a used-home salesman. Russell knows that if you look at being a REALTOR® in...
May 17, 2010

Nobody Cares About Your Custom Facebook Page

By Todd Carpenter, Social Media Manager, National Association of REALTORS® This is my opinion, based on anecdotal evidence. If you think you can prove me wrong, please speak up. All the social media experts are telling you you have to...

Raising the Bar By Changing the Game

By Todd Carpenter, Social Media Manager, National Association of REALTORS® I sought the Social Media Manager position at NAR because it was an opportunity to shepherd changes in communication for one of the largest, most powerful, and established influencing machines. I...
April 28, 2010

A Fresh Look for All NAR Blogs

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® While Speaking of Real Estate relaunched last May, today marks the completion of our migration to this fresh new look for the entire group of NATIONAL ASSOCIATION OF REALTORS®...
January 15, 2010