Author Archive

The most important social network to participate on is your own.

By Todd Carpenter, NAR Social Media Manager Online community building expert, Chris Brogan wrote an interesting article last week on what he would do if he was a REALTOR®. I disagree with his strategy not to talk about work, but that’s another post...

foursquare, and the Mobilization of Social Media

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® There’s been a lot of talk lately about foursquare, the new kid on the social media block. And whenever a new social network starts to take hold, the first...
December 4, 2009

Are You LinkedIn?

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® During NAR’s 2009 Conference & Expo, I was able to grab a quick interview with Gary Rogers, a key contributor to our LinkedIn networking group. See what he had...
November 26, 2009

Real Estate iPhone Apps Gaining Traction

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® Better Homes & Gardens Real Estate launched an iPhone app today. True to their brand, the app adds the flavor of the magazine by including tips on how to...
November 4, 2009

REALTOR®2.0: Getting Started in Social Media

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® The world of social media, as applied to the world of real estate, is about five years old. Yet we are only now reaching a critical mass of agents...
October 27, 2009

How Twitter Raises the Stakes

By Todd Carpenter, Social Media Manager, National Association of REALTORS® I assume that everything I say on the Internet will be read by my supervisors here at NAR. While my personal Twitter page is exactly that, the blurred lines...
July 28, 2009

Facebook Fan Pages: The Difference Between Asking and Earning.

By Todd Carpenter, Social Media Manager, National Association of REALTORS® I’m getting a lot of these e-mails lately: “XXXXXX became a fan of YYYYYY on Facebook and suggested you become a fan too.” With the advent of fan pages,...
June 29, 2009

Me, Myself, & Facebook.

Recently, a real estate agent I hardly knew asked me, “Don’t you think your Facebook page is unprofessional?” My reply was, “Don’t you think yours is a little too professional?” Both of us are right, or wrong. It depends...
May 26, 2009