Being a REALTOR® Archive

Don’t Just Sell a Home; Market a Lifestyle

Help prospective buyers see how your listing reflects the way of life they seek....
November 14, 2017

The Secrets to Becoming a Better Leader

Whether you’re managing a small team or a large office, your brokerage’s success will depend on how good you are at inspiring and motivating those whom you manage. ...
November 6, 2017

‘Catch Me if You Can’ Conman Divulges Identity Theft Prevention Tips

Former con artist Frank Abagnale knows first-hand how easy it is to assume another person’s identity, and he’s now devoted his life to helping others avoid getting duped....
November 5, 2017

Dos and Don’ts of Building an Ideal Customer Experience

Apple has become the most lucrative company in the world because of the simple, consistent customer experience it provides, Terry Watson, ABR, GRI, a Chicago-based real estate professional and motivational speaker, told attendees at the REALTORS® Conference & Expo...
November 5, 2017

The Power of Women Homeowners

Do you have a “seat at the table” for one of the fastest growing markets?...
November 5, 2017

Data Will Help Tell Your Market’s Story

The Federal Housing Finance Agency has robust data and tools that can put real estate trends into context....

Best Practices to Manage Team Risk

As the popularity of teaming up in real estate grows, brokers must protect themselves from legal and regulatory concerns associated with the practice....

6 Ways to Build Trust in a Skeptical World

It’s a difficult environment in which to build trust. The divide is growing between the general masses and the elites, social media has made some relationships less authentic, parents today worry that their children won’t have as many opportunities...
November 4, 2017

Buffini: ‘Emigrant Edge’ Is in Real Estate Pros’ DNA

Everyone has what real estate coach Brian Buffini calls “the emigrant edge.” In your ancestry is someone who risked everything to leave their country of origin in search of greater possibilities in America, and that strength of character is...

Tips to Vamp Up Consumer Engagement

Modernize your buying and selling processes, but don't forget the human touch....
November 4, 2017