Establishing Your Business Archive

Tips to Vamp Up Consumer Engagement

Modernize your buying and selling processes, but don't forget the human touch....
November 4, 2017

Largest Source of Mortgage Funds in U.S. Tries to Help Homebuyers Struggling With Student Debt

Fannie Mae has come to recognize the problem people are facing when they’d like to buy a house but they’re hemmed in by tens of thousands of dollars of student loan debt. First, in calculating loan applicant’s debt-to-income ratio,...

3 Ways to Promote Your Town

The real estate professionals who’ve established themselves as community advocates and local economic experts are often the more successful ones in any given market. But how did they get there? One organization that can point the way is the...

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016

Do You Know the ABCs of Personal Branding?

By Seth Price, digital marketing specialist and vice president of industry relations for Placester Do you consider yourself to have a great personal brand? Would you buy a house from yourself? If you hesitate in answering those questions, it’s...

Sponsor Webinar: Marketing That Wins Listings, Differentiates Brand

John DeSouza, president of Cressy & Everett Real Estate, a brokerage with more than 190 sales associates in 10 offices in Indiana and Michigan, will talk about how his company combines traditional and digital marketing methods to win listings...

10 Tips to Be a Better Agent

Need more tips for improving your skills and upping your real estate game? We’re all about helping real estate professionals reach greater success, which is why we dedicated the July/August issue of REALTOR® Magazine to lists upon lists of...

Think Like a Startup

If you’re attempting to start your business from scratch, you’re probably feeling a bit overwhelmed. You’re pressuring yourself to create a rock-solid business plan that will earn you a certain percentage of growth over the next few years. You...
January 28, 2015

Real Estate Connect, Day 2: The Success of New School Meets Old School

“Change doesn’t happen without conflict,” said Brad Inman as he kicked off Day 2 of Real Estate Connect.  And it was on this day that the continuing evolution of mobile technology and social media — and its infusion into...
July 12, 2013

5 Steps to Driving Creativity

Though he was speaking to an audience of association executives, entrepreneur and speaker Josh Linkner’s presentation this morning at NAR’s AE Institute in San Diego, Calif., was applicable to anyone who works in real estate. Linkner, who has started...