Being a Broker Archive

What Will You Need to Cut in the Next Downturn?

In 2006, as the collapse of the housing market set in, real estate franchisor Realogy was carrying $2.7 billion in debt. The darkest days of the meltdown were still to come — and the company knew it. Painful cuts...
January 29, 2015

Think Like a Startup

If you’re attempting to start your business from scratch, you’re probably feeling a bit overwhelmed. You’re pressuring yourself to create a rock-solid business plan that will earn you a certain percentage of growth over the next few years. You...
January 28, 2015

The Office of the Near Future

After years of major companies decamping from the cities and setting up in sprawling suburban locations, the tide has turned. Motorola, Hillshire Brands Co., and United Continental Holdings Inc., United Airlines’ parent company, are just a few of the...
January 21, 2015

A Year-End Meeting With a Tax Advisor Can Yield Big Dividends (VIDEO)

With the holiday season upon us and America deep in shopping mode, now is a good time to consider whether buying equipment or supplies for your real estate business might help lower your taxes for 2014. The federal tax...
December 19, 2014

Retaining Salespeople Starts With a Strong Culture

Are your agents “in the fold”? Are they part of a larger goal or culture? Do they feel a sense of ownership and pride in the company you run? Or are they detached operators who are just waiting to...
August 11, 2014

How Much Retirement Are Your Commissions Buying?

From a safety standpoint, it makes sense to set aside a percentage of your commissions in a reserve account. That way you can cover your obligations come tax time and have back-up money for when business is slow. And...
June 10, 2014

For Your Retirement, Try Dollar Cost Averaging

Since you’re an independent contractor and have to manage your retirement on your own, you might consider taking an investment approach that goes by the name Dollar Cost Averaging. This term simply means you go into the investment market...

Are You Sure Your Agents Have the Right Personality for the Job?

It’s a good thing I love writing and I’m not quitting my day job — because I’d never make it in real estate. Maybe it’s because I’m way too direct? Not friendly enough? (OMG, am I a mean person?)...
April 11, 2014

Lawsuits Challenge Independent Contractor Status

Real estate sales associates operating as independent contractors would seem to be a settled area of law, but three lawsuits were filed last year in which associates claimed they were employees and wanted to be compensated as such. They...
March 27, 2014

Success in Real Estate and the ‘Latte Factor’

If you buy yourself a latte every morning on the way to the office or when you head off to show a client a house, prepare to say goodbye to a good $1,000 a year in your hard-earned commission...
March 5, 2014