Consumer Archive

Dos and Don’ts of Building an Ideal Customer Experience

Apple has become the most lucrative company in the world because of the simple, consistent customer experience it provides, Terry Watson, ABR, GRI, a Chicago-based real estate professional and motivational speaker, told attendees at the REALTORS® Conference & Expo...
November 5, 2017

The Power of Women Homeowners

Do you have a “seat at the table” for one of the fastest growing markets?...
November 5, 2017

6 Ways to Build Trust in a Skeptical World

It’s a difficult environment in which to build trust. The divide is growing between the general masses and the elites, social media has made some relationships less authentic, parents today worry that their children won’t have as many opportunities...
November 4, 2017

Tips to Vamp Up Consumer Engagement

Modernize your buying and selling processes, but don't forget the human touch....
November 4, 2017

Minneapolis Association Puts Its Heart Into Real Estate Love Connections

First, Connecticut REALTORS® brought in the muscle power of the WWE to metaphorically show the strength of a REALTOR® in a home transaction. Now, the Minneapolis Area Association of REALTORS® is playing matchmaker with lovelorn home shoppers, helping them...
October 11, 2016

The Worst Question to Ask a Real Estate Agent?

Michael Cuevas, a sales associate with Fulton Grace Realty in Chicago, says that asking the right questions of a real estate agent is an important part of lessening anxiety for consumers concerned about the home buying or home selling...
September 8, 2016

Rebranded realtor.com Debuts

Seeking to make a better connection with consumers online, Web site realtor.com® (yes, with a lowercase “r”) unveiled new branding this week. The rebranding effort covers — for now, anyway — the corporate logo and the overall design and...

The Tax Credit Vs. Cash for Clunkers

By Brian Summerfield, Online Editor, REALTOR® Magazine Amid several news reports that the first-time home buyer tax credit will almost certainly be extended, I’ve seen more than a few blogs and online comments arguing against it. Some of them...
October 30, 2009

Trick-or-Treat, Zillow Style

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Looking to maximize on Snickers and Milky Way bars this Halloween? Zillow.com has put together a guide to the best homes in Seattle and Los Angeles for trick-or-treaters based on property values,...
October 29, 2009

Tell Us About Your Pro Bono Work

By Katherine Tarbox, Senior Editor, REALTOR® Magazine I recently read an article in the New York Times about John Burger, a practitioner with Brown Harris Stevens in New York, who offered to sell Bernie Madoff’s penthouse (list price: about...