Professional Development Archive

Dos and Don’ts of Building an Ideal Customer Experience

Apple has become the most lucrative company in the world because of the simple, consistent customer experience it provides, Terry Watson, ABR, GRI, a Chicago-based real estate professional and motivational speaker, told attendees at the REALTORS® Conference & Expo...
November 5, 2017

6 Ways to Build Trust in a Skeptical World

It’s a difficult environment in which to build trust. The divide is growing between the general masses and the elites, social media has made some relationships less authentic, parents today worry that their children won’t have as many opportunities...
November 4, 2017

Buffini: ‘Emigrant Edge’ Is in Real Estate Pros’ DNA

Everyone has what real estate coach Brian Buffini calls “the emigrant edge.” In your ancestry is someone who risked everything to leave their country of origin in search of greater possibilities in America, and that strength of character is...

Welcome to Chicago, REALTORS®

It’s been 16 years since the National Association of REALTORS® hosted its annual Conference & Expo in Chicago. But now it’s back with anticipation reminiscent of a long-awaited Star Wars episode: Return of the REALTORS®....
November 2, 2017

Webcast Recording: Using a Reverse Mortgage to Buy a Home

REALTOR® Magazine recently hosted a live webcast about how reverse mortgages, also known as home equity conversion mortgages (HECMs), can be used to help seniors finance the purchase of a home in addition to their traditional purpose of enabling...
February 24, 2017

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016

Do You Know the ABCs of Personal Branding?

By Seth Price, digital marketing specialist and vice president of industry relations for Placester Do you consider yourself to have a great personal brand? Would you buy a house from yourself? If you hesitate in answering those questions, it’s...

Webcast Recording: Understanding the New FHA Condo Financing Rules

REALTOR® Magazine presented a live webcast about the Federal Housing Administration’s new condo financing rules on Oct. 28, 2016. The webcast featured Megan Booth and Sehar Siddiqi of NAR Government Affairs, who discussed and answered questions about the new rules...
November 1, 2016

Would You Know What to Do If Your Elderly Client Was Being Abused?

Ginni Field was aghast at the tragedy that befell a family friend in the last year and a half. The man, a veteran who fought alongside Field’s father in World War II, died with nothing — no money, no...

Live Webcast: Year-Round Tax Tips for Real Estate Professionals

April 15 may come around just once a year, but for anyone who runs their own business, tax season never ends. From preparing and filing estimated taxes to keeping records and understanding the nuances of deductions, taxes are complex...