Working with Clients Archive

Don’t Just Sell a Home; Market a Lifestyle

Help prospective buyers see how your listing reflects the way of life they seek....
November 14, 2017

Dos and Don’ts of Building an Ideal Customer Experience

Apple has become the most lucrative company in the world because of the simple, consistent customer experience it provides, Terry Watson, ABR, GRI, a Chicago-based real estate professional and motivational speaker, told attendees at the REALTORS® Conference & Expo...
November 5, 2017

The Power of Women Homeowners

Do you have a “seat at the table” for one of the fastest growing markets?...
November 5, 2017

Data Will Help Tell Your Market’s Story

The Federal Housing Finance Agency has robust data and tools that can put real estate trends into context....

6 Ways to Build Trust in a Skeptical World

It’s a difficult environment in which to build trust. The divide is growing between the general masses and the elites, social media has made some relationships less authentic, parents today worry that their children won’t have as many opportunities...
November 4, 2017

Tips to Vamp Up Consumer Engagement

Modernize your buying and selling processes, but don't forget the human touch....
November 4, 2017

Where Do You and Your Clients Fit on the Culture Map?

You’re used to working with American home buyers and sellers who, for the most part, expect straightforward answers and quick, hassle-free customer service. But when you’re working with foreign clients from Asia or the Middle East, you’ll need to...
November 3, 2017

What to Know About Selling a Home With a Reverse Mortgage

By Greg Geilman It’s difficult to understand how a reverse mortgage works and how selling a home with one differs from the standard procedure. The truth is that it’s very similar; the major difference is the way the lender...
June 5, 2017

Money’s Available to Buy But Many Renters Don’t Know It

Millions of households are mortgage-ready but don’t try to buy because they can’t come up with a downpayment. And yet, hundreds of downpayment assistance programs around the country are available and go largely untapped. To be sure, many households...

Webcast Recording: Using a Reverse Mortgage to Buy a Home

REALTOR® Magazine recently hosted a live webcast about how reverse mortgages, also known as home equity conversion mortgages (HECMs), can be used to help seniors finance the purchase of a home in addition to their traditional purpose of enabling...
February 24, 2017