Marketing Archive

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016

Using Facebook to Generate Offline Referrals

Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to...
October 24, 2016

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

Does DIY Apply to Buying a House? Young People Might Think So

One of the side effects of digital communication is it can make people slow to get out from behind their screens to talk to someone face-to-face. Maybe you’ve noticed it with people you know, particularly young people who’ve grown...

Wickr, Snapchat . . . They Raise Novel Record Keeping Issues

Apps whose messages self destruct after a few seconds offer a new way to communicate with clients. For that reason, you might see an increase in the use of apps like Snapchat and Wickr in real estate. Although the...
January 28, 2016

A Risk Worth Taking

At a session during Inman Connect on Wednesday called “Strategies for Standing Out,” the common theme was that you have to be willing to take risks in order to be viewed as a local leader. Marguerite Giguere, a sales...

The ‘Facebook Moment’ Is Over

Wherever real estate falls in its transformation to a high-tech industry, it’s somewhere between Facebook and Snapchat. That analogy is meant to point out that Facebook, now so commonly used that it’s considered a basic element of modern life,...
January 26, 2016

What Your Videos Should Really Be Selling

Leigh Brown, ABR, CIPS, broker-owner of RE/MAX Executive Realty in Concord, N.C., has become known as the video queen. So it seemed to make sense that she was leading a session at Real Estate Connect in New York on...

Let’s Get Visual: What Design Says About the Quality of Your Real Estate Business

As part of our coverage of the 2015 International Consumer Electronics Show, we’re featuring contributions from a Coldwell Banker team that’s on site at the show. Here’s a piece about the importance of paying close attention to design when...

In the Big Leagues

Many REALTORS® have been wondering what the News Corp purchase of Move Inc. will do for the visibility of realtor.com®. For those who aren’t online readers of The Wall Street Journal, here’s what it means in black and white: an...