Marketing Archive

Don’t Just Sell a Home; Market a Lifestyle

Help prospective buyers see how your listing reflects the way of life they seek....
November 14, 2017

Buffini: ‘Emigrant Edge’ Is in Real Estate Pros’ DNA

Everyone has what real estate coach Brian Buffini calls “the emigrant edge.” In your ancestry is someone who risked everything to leave their country of origin in search of greater possibilities in America, and that strength of character is...

Sponsor Webinar: Using Big Data to Create Effective Marketing Strategies

The following is promotional copy for a Quicken Loans webinar on how real estate professionals can use data mining in their marketing. REALTOR® Magazine is promoting the webinar because it believes the content might be useful to its readers,...

Sponsor Webinar: Win Listings and Sell Them Quickly with 3-D and VR Technology

Real estate professionals looking to outsell their competition are turning to 3-D and virtual reality technology to help them win listings, connect with home buyers —and close sales. Among the options is an all-in-one media solution from Matterport that enables agents...
August 14, 2017

3 Ways to Promote Your Town

The real estate professionals who’ve established themselves as community advocates and local economic experts are often the more successful ones in any given market. But how did they get there? One organization that can point the way is the...

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016

Using Facebook to Generate Offline Referrals

Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to...
October 24, 2016

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

Does DIY Apply to Buying a House? Young People Might Think So

One of the side effects of digital communication is it can make people slow to get out from behind their screens to talk to someone face-to-face. Maybe you’ve noticed it with people you know, particularly young people who’ve grown...

Wickr, Snapchat . . . They Raise Novel Record Keeping Issues

Apps whose messages self destruct after a few seconds offer a new way to communicate with clients. For that reason, you might see an increase in the use of apps like Snapchat and Wickr in real estate. Although the...
January 28, 2016