Advertising & Prospecting Archive

3 Ways to Promote Your Town

The real estate professionals who’ve established themselves as community advocates and local economic experts are often the more successful ones in any given market. But how did they get there? One organization that can point the way is the...

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016

Does DIY Apply to Buying a House? Young People Might Think So

One of the side effects of digital communication is it can make people slow to get out from behind their screens to talk to someone face-to-face. Maybe you’ve noticed it with people you know, particularly young people who’ve grown...

A Risk Worth Taking

At a session during Inman Connect on Wednesday called “Strategies for Standing Out,” the common theme was that you have to be willing to take risks in order to be viewed as a local leader. Marguerite Giguere, a sales...

What Your Videos Should Really Be Selling

Leigh Brown, ABR, CIPS, broker-owner of RE/MAX Executive Realty in Concord, N.C., has become known as the video queen. So it seemed to make sense that she was leading a session at Real Estate Connect in New York on...

Let’s Get Visual: What Design Says About the Quality of Your Real Estate Business

As part of our coverage of the 2015 International Consumer Electronics Show, we’re featuring contributions from a Coldwell Banker team that’s on site at the show. Here’s a piece about the importance of paying close attention to design when...

In the Big Leagues

Many REALTORS® have been wondering what the News Corp purchase of Move Inc. will do for the visibility of realtor.com®. For those who aren’t online readers of The Wall Street Journal, here’s what it means in black and white: an...

Taking Real Estate Photography to a Whole New Level

Rooftops in New York are dotted with HVAC units, surrounded by webs of electrical wires and decorated with mechanical appendages, which can sometimes “photobomb” the ideal listing shot. But one photographer is willing to go a little higher to...

The Nitty-Gritty of Converting Seller Leads

Leigh Brown, broker-owner of RE/MAX Executive Realty – Leigh Brown & Associates, got down to the business of selling houses during her presentation on leads and listings at the Emerging Business Issues & Technology Forum during the REALTOR® Party...

Realtor.com® Strikes NHL Ad Deal With San Jose Sharks

Everyone’s got their game face on as the NFL and NHL seasons get underway, and while sports fans are rooting for the home team, real estate companies are making plays to the home buyers in the crowds. Next up...