Advertising & Prospecting Archive

The Nitty-Gritty of Converting Seller Leads

Leigh Brown, broker-owner of RE/MAX Executive Realty – Leigh Brown & Associates, got down to the business of selling houses during her presentation on leads and listings at the Emerging Business Issues & Technology Forum during the REALTOR® Party...

Realtor.com® Strikes NHL Ad Deal With San Jose Sharks

Everyone’s got their game face on as the NFL and NHL seasons get underway, and while sports fans are rooting for the home team, real estate companies are making plays to the home buyers in the crowds. Next up...

Use the Media to Tell Your Story

The media is a powerful tool for telling your business story, but you have to use it wisely. At the National Association of REALTORS®’ Leadership Summit in Chicago on Tuesday, Don Cunningham, managing director of global PR firm Burson-Marsteller,...

Why Realtor.com® Changes Reinforce the REALTOR® Brand

Realtor.com® President Errol Samuelson reassured REALTORS® and REALTOR® association executives on Thursday that impending changes to the site — including the expansion of its database to include listings from sources other than REALTORS® — will strengthen the REALTOR® brand....

Rebranded realtor.com Debuts

Seeking to make a better connection with consumers online, Web site realtor.com® (yes, with a lowercase “r”) unveiled new branding this week. The rebranding effort covers — for now, anyway — the corporate logo and the overall design and...

C21 Wants a ‘Home Field Advantage’ on Super Bowl Sunday

The Super Bowl is less than a week away and fans are abuzz in anticipation for the “HarBowl” or the “SuperBaugh,” as the matchup between San Francisco 49ers and Baltimore Ravens pits sibling coaches against one another. But football...

Century 21 Goes Big for the Big Game

One of the best things about any Super Bowl telecast is the ads. And this year advertisers will pay a whopping $3.5 million for 30 seconds of air time for the largest television audience all year. Century 21 will be...

What’s Your Sign?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine While I was at the offices of the Greater Capital Area Association of REALTORS® in Rockville, Md., for the Homeownership Matters Bus Tour,  I was taken aback when I saw all of these...

The Groupon of Housing

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market.  Only 219 consumers purchased the $25 Groupon, which offered a $1,000...

It’s Not ‘Blogging,’ It’s Online Marketing

By Brian Summerfield, Online Editor, REALTOR® Magazine When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s...