Advertising & Prospecting Archive

Media Convergence and You

By Brian Summerfield, Online Editor, REALTOR® Magazine David Carr, media and culture columnist at The New York Times, said Thursday morning in a presentation at Inman’s Real Estate Connect conference that the line between consumers and producers of content...

‘What Are Your Purple Lights?’ and 5 Other Important Web Site Considerations

By Brian Summerfield, Online Editor, REALTOR® Magazine Brian Boero, a partner at 1000watt Consulting and prodigious real estate blogger, likes to fly Virgin Airways because it gives off a vibe that makes him feel cool just for being a...

Are QR Codes the ‘Next Big Thing?’

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine QR codes are being hyped as the “next big thing” for connecting prospects to your marketing, according to several tech experts during the California Association of REALTORS® Expo in Anaheim this...

Browser Beware! Real Estate Snafus on the Wild, Wild Web

By Brian Summerfield, Online Editor, REALTOR® Magazine When I was in college at the University of Tennessee, Knoxville, there was a group called the Party of Darkness (PoD) that ran candidates in the student government elections every year …...

4 Tips for Promoting Yourself and Your Listings With Video

By Brian Summerfield, Online Editor, REALTOR® Magazine During the 2010 Midyear Legislative Meetings & Expo a couple of weeks ago, I had the pleasure of watching real estate pros and YPN members Brian Copeland and James W. Nellis II...

Congratulations to the Winner of the Marketing Makeover Challenge!

In February, REALTOR® Magazine and HP launched a six-week competition, “The Marketing Makeover — Stage Your Business for Success,” to help a select group of real estate professionals improve their marketing materials using HP products and services. From more...

What’s Your Pick for the Next REALTOR® Magazine Cover?

We enjoyed your input on our April cover so much that we’re going back to the well! Our May cover story is built around interviews with people who recently bought and sold homes. What was the experience like for...

Week 5 of the Marketing Makeover Challenge: Starting a Dialogue

By Brian Summerfield, Online Editor, REALTOR® Magazine Another week, another great collection of promotional materials developed by the finalists in the REALTOR® Magazine/HP Marketing Makeover Challenge. This week, the REALTORS® created branded newsletters using HP tools and services to...

Week 4 of the Marketing Makeover Challenge: Getting the Word Out

By Brian Summerfield, Online Editor, REALTOR® Magazine In the spirit of this week’s Marketing Makeover Challenge, “Getting the Word Out,” the finalists in the REALTOR® Magazine/HP contest designed postcards to promote their businesses to potential buyers and sellers. As...

Which REALTOR® Magazine Cover Would You Choose?

By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine Every year around this time, REALTOR® Magazine produces an issue filled with hundreds of tips that we glean from NAR members, as well as experts in marketing, technology, law, public policy,...