Marketing Archive

What Your Videos Should Really Be Selling

Leigh Brown, ABR, CIPS, broker-owner of RE/MAX Executive Realty in Concord, N.C., has become known as the video queen. So it seemed to make sense that she was leading a session at Real Estate Connect in New York on...

Let’s Get Visual: What Design Says About the Quality of Your Real Estate Business

As part of our coverage of the 2015 International Consumer Electronics Show, we’re featuring contributions from a Coldwell Banker team that’s on site at the show. Here’s a piece about the importance of paying close attention to design when...

In the Big Leagues

Many REALTORS® have been wondering what the News Corp purchase of Move Inc. will do for the visibility of realtor.com®. For those who aren’t online readers of The Wall Street Journal, here’s what it means in black and white: an...

Taking Real Estate Photography to a Whole New Level

Rooftops in New York are dotted with HVAC units, surrounded by webs of electrical wires and decorated with mechanical appendages, which can sometimes “photobomb” the ideal listing shot. But one photographer is willing to go a little higher to...

Can You Market on Facebook Without Becoming Just Another Bother?

In some ways you couldn’t invent a better platform for marketing than Facebook. It adds rocket fuel to your communications by giving you a way to reach way beyond your sphere of influence each time you post a status update....
May 30, 2014

The Nitty-Gritty of Converting Seller Leads

Leigh Brown, broker-owner of RE/MAX Executive Realty – Leigh Brown & Associates, got down to the business of selling houses during her presentation on leads and listings at the Emerging Business Issues & Technology Forum during the REALTOR® Party...

Realtor.com® Strikes NHL Ad Deal With San Jose Sharks

Everyone’s got their game face on as the NFL and NHL seasons get underway, and while sports fans are rooting for the home team, real estate companies are making plays to the home buyers in the crowds. Next up...

Use the Media to Tell Your Story

The media is a powerful tool for telling your business story, but you have to use it wisely. At the National Association of REALTORS®’ Leadership Summit in Chicago on Tuesday, Don Cunningham, managing director of global PR firm Burson-Marsteller,...

Why Realtor.com® Changes Reinforce the REALTOR® Brand

Realtor.com® President Errol Samuelson reassured REALTORS® and REALTOR® association executives on Thursday that impending changes to the site — including the expansion of its database to include listings from sources other than REALTORS® — will strengthen the REALTOR® brand....

Rebranded realtor.com Debuts

Seeking to make a better connection with consumers online, Web site realtor.com® (yes, with a lowercase “r”) unveiled new branding this week. The rebranding effort covers — for now, anyway — the corporate logo and the overall design and...