Marketing Archive

Why Realtor.com® Changes Reinforce the REALTOR® Brand

Realtor.com® President Errol Samuelson reassured REALTORS® and REALTOR® association executives on Thursday that impending changes to the site — including the expansion of its database to include listings from sources other than REALTORS® — will strengthen the REALTOR® brand....

Rebranded realtor.com Debuts

Seeking to make a better connection with consumers online, Web site realtor.com® (yes, with a lowercase “r”) unveiled new branding this week. The rebranding effort covers — for now, anyway — the corporate logo and the overall design and...

C21 Wants a ‘Home Field Advantage’ on Super Bowl Sunday

The Super Bowl is less than a week away and fans are abuzz in anticipation for the “HarBowl” or the “SuperBaugh,” as the matchup between San Francisco 49ers and Baltimore Ravens pits sibling coaches against one another. But football...

Go ‘SoMoLo’ With Your Marketing

Marki Lemons is a foodie. She loves trying new restaurants in her Chicago neighborhood. At every restaurant she tries, she takes a picture of her meal via Instagram and writes a review on Yelp. This may not seem like...

Web Metrics That Count

You’ve got a business site, blog, Facebook page, Twitter account, and LinkedIn profile — all of which are accurate, up-to-date, and full of interesting content. You’re good to go on the Web, right? Maybe not. Unless you’re rigorously tracking...
August 2, 2012

Century 21 Goes Big for the Big Game

One of the best things about any Super Bowl telecast is the ads. And this year advertisers will pay a whopping $3.5 million for 30 seconds of air time for the largest television audience all year. Century 21 will be...

Who Will Win This Decade’s ‘Tech War’?

By Brian Summerfield, Online Editor, REALTOR® Magazine In an article just published on Fast Company magazine’s Web site, technology writer Farhad Manjoo explores what might be the most important issue in business during this decade: Which company will emerge...
October 19, 2011

What’s Your Sign?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine While I was at the offices of the Greater Capital Area Association of REALTORS® in Rockville, Md., for the Homeownership Matters Bus Tour,  I was taken aback when I saw all of these...

The Groupon of Housing

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market.  Only 219 consumers purchased the $25 Groupon, which offered a $1,000...

5 Ways to Help Consumers Find You Online

By Brian Summerfield, Online Editor, REALTOR® Magazine Can consumers easily find information about you and your listings online? If you Google your name or a phrase closely related to your business (e.g., “Townville short sales”), will a link to...