Marketing Archive

Phipps: Political Survival Is the Job at Hand

By Robert Freedman, Senior Editor, REALTOR® Magazine It’s difficult to know where to turn your attention when there are so many areas in which REALTORS®’ livelihoods are challenged. Financially strapped governments are proposing transfer fees and other taxes on real...

Media Convergence and You

By Brian Summerfield, Online Editor, REALTOR® Magazine David Carr, media and culture columnist at The New York Times, said Thursday morning in a presentation at Inman’s Real Estate Connect conference that the line between consumers and producers of content...

‘What Are Your Purple Lights?’ and 5 Other Important Web Site Considerations

By Brian Summerfield, Online Editor, REALTOR® Magazine Brian Boero, a partner at 1000watt Consulting and prodigious real estate blogger, likes to fly Virgin Airways because it gives off a vibe that makes him feel cool just for being a...

WordPress Camp: Get Busy Bloggin’

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine From beginners to pros, WordPress Camp had something to offer every blogger at the 2010 REALTORS® Conference & Expo Monday. Technology and marketing experts presented dual-track sessions for novice bloggers and advanced...
November 8, 2010

Are QR Codes the ‘Next Big Thing?’

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine QR codes are being hyped as the “next big thing” for connecting prospects to your marketing, according to several tech experts during the California Association of REALTORS® Expo in Anaheim this...

Responding to Criticism: How’s Your Online Rep?

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine If a customer is unhappy with your service, don’t be surprised if he takes to the Internet to voice his frustrations about you. If you venture to review sites — such...
August 26, 2010

Browser Beware! Real Estate Snafus on the Wild, Wild Web

By Brian Summerfield, Online Editor, REALTOR® Magazine When I was in college at the University of Tennessee, Knoxville, there was a group called the Party of Darkness (PoD) that ran candidates in the student government elections every year …...

4 Tips for Promoting Yourself and Your Listings With Video

By Brian Summerfield, Online Editor, REALTOR® Magazine During the 2010 Midyear Legislative Meetings & Expo a couple of weeks ago, I had the pleasure of watching real estate pros and YPN members Brian Copeland and James W. Nellis II...

Midyear: Make the Most of Your Communications

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Whether you’re an association executive communicating to your members or a practitioner reaching out to buyers and sellers, you want to make sure you’re providing relevant and timely content on your...

Congratulations to the Winner of the Marketing Makeover Challenge!

In February, REALTOR® Magazine and HP launched a six-week competition, “The Marketing Makeover — Stage Your Business for Success,” to help a select group of real estate professionals improve their marketing materials using HP products and services. From more...