Marketing Archive

Twitter 2.0

By Katherine Tarbox, Senior Editor, REALTOR® Magazine The popularity of Twitter is undeniable. As the social media application celebrated it’s 5th anniversary in March, the company disclosed that a record one billion tweets are now sent out weekly.   And there is no...

It’s Not ‘Blogging,’ It’s Online Marketing

By Brian Summerfield, Online Editor, REALTOR® Magazine When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s...

Phipps: Political Survival Is the Job at Hand

By Robert Freedman, Senior Editor, REALTOR® Magazine It’s difficult to know where to turn your attention when there are so many areas in which REALTORS®’ livelihoods are challenged. Financially strapped governments are proposing transfer fees and other taxes on real...

Media Convergence and You

By Brian Summerfield, Online Editor, REALTOR® Magazine David Carr, media and culture columnist at The New York Times, said Thursday morning in a presentation at Inman’s Real Estate Connect conference that the line between consumers and producers of content...

‘What Are Your Purple Lights?’ and 5 Other Important Web Site Considerations

By Brian Summerfield, Online Editor, REALTOR® Magazine Brian Boero, a partner at 1000watt Consulting and prodigious real estate blogger, likes to fly Virgin Airways because it gives off a vibe that makes him feel cool just for being a...

WordPress Camp: Get Busy Bloggin’

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine From beginners to pros, WordPress Camp had something to offer every blogger at the 2010 REALTORS® Conference & Expo Monday. Technology and marketing experts presented dual-track sessions for novice bloggers and advanced...
November 8, 2010

Are QR Codes the ‘Next Big Thing?’

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine QR codes are being hyped as the “next big thing” for connecting prospects to your marketing, according to several tech experts during the California Association of REALTORS® Expo in Anaheim this...

Responding to Criticism: How’s Your Online Rep?

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine If a customer is unhappy with your service, don’t be surprised if he takes to the Internet to voice his frustrations about you. If you venture to review sites — such...
August 26, 2010

Browser Beware! Real Estate Snafus on the Wild, Wild Web

By Brian Summerfield, Online Editor, REALTOR® Magazine When I was in college at the University of Tennessee, Knoxville, there was a group called the Party of Darkness (PoD) that ran candidates in the student government elections every year …...

4 Tips for Promoting Yourself and Your Listings With Video

By Brian Summerfield, Online Editor, REALTOR® Magazine During the 2010 Midyear Legislative Meetings & Expo a couple of weeks ago, I had the pleasure of watching real estate pros and YPN members Brian Copeland and James W. Nellis II...