Marketing Archive

Learned Over Lunch

By Sarah Trzepacz and Jennifer Cavendish In a conference this size, you have to make choices about the sessions you attend. The cool thing is that even when you miss a session, you don’t necessarily miss the lesson. Take...
November 15, 2009

Our Challenge to You

So we’re launching a new contest — but we’re calling it a challenge. A group of us at REALTOR® Magazine have joined with a group from HP for “The Marketing Makeover: Stage Your Business for Success.” The REALTOR® who...

Web Traffic Trends Point to Highly Educated Buyers

By Erica Christoffer, Contributing Editor, REALTOR® Magazine Several bits of news have popped up in the past week, reminding us just how significant real estate Web sites have become in today’s market and in today’s online culture. Last Friday,...

NAR Enlists the Help of Uncle Sam to Deliver $8,000 Tax Credit Message

By Melissa Dittmann Tracey, Multimedia Producer, REALTOR® Magazine NAR has unveiled a new TV ad that spotlights the $8,000 first-time homebuyer tax credit. The new ad, “Housewarming,” hit the airwaves this week and is available to view and download...

Working with the Media Is as Easy as A-B-C

By Amy Konstas, Content Strategist, REALTOR.org  Communicators for local and regional real esate associations took part in mock media interviews and question-and-answer sessions, and generally enhanced their skills in conveying key messages to the media, during NAR’s dynamic Surround...
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May 15, 2009

Social Media Tips from NAR’s Todd Carpenter

By Laura Melcher, Manager, Editorial Development, REALTOR.org At today’s Communications Directors’ Networking Session, NAR Social Media Manager Todd Carpenter described a recent “blogostorm” in which he and other NAR staff entered an Agent Genius blog debate about rules prohibiiting...
May 12, 2009