Social Media Archive

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016

Using Facebook to Generate Offline Referrals

Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to...
October 24, 2016

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

Wickr, Snapchat . . . They Raise Novel Record Keeping Issues

Apps whose messages self destruct after a few seconds offer a new way to communicate with clients. For that reason, you might see an increase in the use of apps like Snapchat and Wickr in real estate. Although the...
January 28, 2016

The ‘Facebook Moment’ Is Over

Wherever real estate falls in its transformation to a high-tech industry, it’s somewhere between Facebook and Snapchat. That analogy is meant to point out that Facebook, now so commonly used that it’s considered a basic element of modern life,...
January 26, 2016

Can You Market on Facebook Without Becoming Just Another Bother?

In some ways you couldn’t invent a better platform for marketing than Facebook. It adds rocket fuel to your communications by giving you a way to reach way beyond your sphere of influence each time you post a status update....
May 30, 2014

The Nitty-Gritty of Converting Seller Leads

Leigh Brown, broker-owner of RE/MAX Executive Realty – Leigh Brown & Associates, got down to the business of selling houses during her presentation on leads and listings at the Emerging Business Issues & Technology Forum during the REALTOR® Party...

Go ‘SoMoLo’ With Your Marketing

Marki Lemons is a foodie. She loves trying new restaurants in her Chicago neighborhood. At every restaurant she tries, she takes a picture of her meal via Instagram and writes a review on Yelp. This may not seem like...

Web Metrics That Count

You’ve got a business site, blog, Facebook page, Twitter account, and LinkedIn profile — all of which are accurate, up-to-date, and full of interesting content. You’re good to go on the Web, right? Maybe not. Unless you’re rigorously tracking...
August 2, 2012

Who Will Win This Decade’s ‘Tech War’?

By Brian Summerfield, Online Editor, REALTOR® Magazine In an article just published on Fast Company magazine’s Web site, technology writer Farhad Manjoo explores what might be the most important issue in business during this decade: Which company will emerge...
October 19, 2011