Promoting Home Ownership Archive

To Get Higher Sale Price, Client Could Refinish the Floor

What does it cost to make old hardwood floors look new again? Let’s say it costs $3,000. That’s a lot of money, especially for owners who just want to get their house on the market and be done with...

3 Ways to Promote Your Town

The real estate professionals who’ve established themselves as community advocates and local economic experts are often the more successful ones in any given market. But how did they get there? One organization that can point the way is the...

Minneapolis Association Puts Its Heart Into Real Estate Love Connections

First, Connecticut REALTORS® brought in the muscle power of the WWE to metaphorically show the strength of a REALTOR® in a home transaction. Now, the Minneapolis Area Association of REALTORS® is playing matchmaker with lovelorn home shoppers, helping them...
October 11, 2016

Wanna See How an MLBer Lives?

There’s a lot of overlap between baseball and real estate: “home” run, “home” game, safe at “home.” The natural connection between the two is what brought Coldwell Banker and Major League Baseball together to create a video series that...

VIDEO: Coldwell Banker’s Latest Hit to Be Released During Grammys

With the 56th Annual Grammy Awards coming up on Sunday, we’re all reminiscing about some of the classic hits over the decades. Coldwell Banker Real Estate has one in mind: Mötley Crüe’s anthem “Home Sweet Home.” It’s the perfect...
January 23, 2014

The Cutest Real Estate Video You’ll See All Day, Year, In Life

Some kids are destined for stardom. They’re usually discovered by big-name record execs or talent agencies. But this time, the talent scout was Coldwell Banker Real Estate, and it seems the firm has found the next great rap duo...
September 30, 2013

Obama: Housing Essential to Economic Stability

President Barack Obama reiterated his view that a recovering housing market is essential to an improving U.S. economy in an online forum Wednesday where consumers grilled the president on his housing plans. “Homeownership is a quintessential element of the...
August 7, 2013

REALTORS® Stand Up for Housing at Democratic Convention

When Paul Yorkis was young, his mother took him to the Democratic Party headquarters and asked him to stuff envelopes in support of Adlai Stevenson who ran for president twice during the 1950s. “It was fun and people were...
September 14, 2012

Home Ownership’s Day on the National Mall

May 17 was a good day for real estate. Some 13,000 REALTORS® from every part of the country—and even many real estate professionals from outside the country—joined together at the Washington Monument for one of the most spirited rallies...
May 21, 2012

A REALTOR® Rally Odyssey

More than 10,000 REALTORS® are expected to descend on the National Mall in our nation’s capital tomorrow morning for the Rally to Protect the American Dream, and not all of them are attending the NAR Midyear Legislative Meetings &...