Sales Tips & Techniques Archive

An Artful Open House

By Wendy Cole, Managing Editor, REALTOR® Magazine Is it an art show or an open house?  Brett Bender, a sales associate with Prudential Fox and Roach in Philadelphia, has decided that his listing for a 4,000 sq ft. single-family home in the City...
April 23, 2012

Are You an Open House Master?

In February 2009, REALTOR® Magazine launched the Masters Series, a video diary of top-producing practitioners, who represent expertise in a certain field within real estate. We traveled all over the country to meet some of the best real estate...
February 9, 2010

Top 10 Real Estate Developments of the ’00s: #9

By Brian Summerfield, Online Editor, REALTOR® Magazine Today, our look at the most significant real estate developments of the decade continues with the ninth-ranked item on the list:...

A Sunday Open Like No Other

By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine Don’t call it an open house. That was the message from the hardworking “M&M Team,” Maria DelBoccio and Michelle DePinto of Coldwell Banker Residential Brokerage, who staged a “lifestyle marketing event”...
June 29, 2009

To Stage or Not to Stage?

By Wendy Cole, Senior Editor, REALTOR Magazine® Home staging seems to be a more important selling tool than ever. Barb Schwartz, author of the new book Staging to Sell: The Secret to Selling Homes in a Down Market, notes...
June 15, 2009

Price Auctions Right

By Katherine Tarbox, Senior Editor, REALTOR® Magazine “If you start an auction at $50,000 for a property, it will not reach $280,000” said Bill Sheridan (AARE, CAI) chairman of NAR’s Auction Forum Committee at the 2009 Midyear Legislative Meetings...