Broker Issues Archive

What Will You Need to Cut in the Next Downturn?

In 2006, as the collapse of the housing market set in, real estate franchisor Realogy was carrying $2.7 billion in debt. The darkest days of the meltdown were still to come — and the company knew it. Painful cuts...
January 29, 2015

Think Like a Startup

If you’re attempting to start our business from scratch, you’re probably feeling a bit overwhelmed. You’re pressuring yourself to create a rock-solid business plan that will earn you a certain percentage of growth over the next few years. You...
January 28, 2015

Walk a Mile in Your Clients’ Shoes

There are two ways to express empathy for someone: “I feel for you” and “I feel you.” Think about the difference between those statements. “I feel for you” tells the person that you understand their situation from your own perspective....
January 27, 2015

Are You With Me?

Togetherness was clearly the watchword for NAR’s 2014 Leadership Summit. Every August, incoming state and local REALTOR® association presidents from around the country and their association staff executives get together in Chicago to address major industry challenges. At this...
August 26, 2014

Retaining Salespeople Starts With a Strong Culture

Are your agents “in the fold”? Are they part of a larger goal or culture? Do they feel a sense of ownership and pride in the company you run? Or are they detached operators who are just waiting to...
August 11, 2014

What’s the Future of Real Estate?

In 1991, the National Association of REALTORS® made an “office of the future” video predicting what kinds of space-age technologies would change the home buying and selling process by the year 2000. Jon Coile, broker-owner of Champion Realty in...
August 8, 2014

This Is How You Get 1,000 Leads a Month

So you know those powerhouse agents that are closing millions of dollars in deals every year? Well, a lot of them are in markets like Beverly Hills, Calif., or New York City, where one transaction can be worth $5...
May 9, 2014

‘Most Real Estate Agents Are Terrible at Their Craft’

Motivational speaker and New York Times best-selling author Grant Cardone has some words for you that, well, may not be so motivating: “Most real estate agents are terrible at their craft.” OK, OK, before you get all angry, remember...
May 2, 2014

Are You Sure Your Agents Have the Right Personality for the Job?

It’s a good thing I love writing and I’m not quitting my day job — because I’d never make it in real estate. Maybe it’s because I’m way too direct? Not friendly enough? (OMG, am I a mean person?)...
April 11, 2014

Lawsuits Challenge Independent Contractor Status

Real estate sales associates operating as independent contractors would seem to be a settled area of law, but three lawsuits were filed last year in which associates claimed they were employees and wanted to be compensated as such. They...
March 27, 2014