Consumers Archive

3 Reasons to Take the Cost vs. Value Survey

Today, REALTORS® in 103 metro areas received an e-mail asking them to participate in this year’s Cost vs. Value survey. The results will be used in the 2015 Cost vs. Value Report, which provides metro-specific cost estimates and resale...
August 15, 2014

Why Online Reviews Can Make or Break Your Client Base

Submitted by PeopleClaim.com You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product,...
October 31, 2013

Busting a Health Care Reform Myth: Penalties Can’t Be Recouped With a Lien on Your House

A false Facebook post is making the rounds claiming that if you don’t pay the penalty for not buying health insurance, the IRS can file a lien against your home. The health care reform law requires individuals who don’t...
October 23, 2013

The Cutest Real Estate Video You’ll See All Day, Year, In Life

Some kids are destined for stardom. They’re usually discovered by big-name record execs or talent agencies. But this time, the talent scout was Coldwell Banker Real Estate, and it seems the firm has found the next great rap duo...
September 30, 2013

Real Estate Connect, Day 1: Your Customers Feel Empowered, So Should You

Empowerment was the name of the game for Day 1 of Inman News’ Real Estate Connect in San Francisco. Consumer empowerment; technological empowerment and access; and the broker and agent DIY ethos were all on full display. Hear It...
July 11, 2013