Marketing & Prospecting Archive

8 of the Best Insights from Real Estate Superstars

Over the course of the Inman Connect conference, there have been a number of quotable soundbites from powerhouse speakers from across country. Of course, it’s hard to fit them all into the content we’ve been bringing you from the...
January 28, 2016

A Risk Worth Taking

At a session during Inman Connect on Wednesday called “Strategies for Standing Out,” the common theme was that you have to be willing to take risks in order to be viewed as a local leader. Marguerite Giguere, a sales...
January 27, 2016

To Be Successful, You Have to Be Weird

There’s nothing more boring than being “normal,” and if you’re trying your hardest to fit in, then people won’t care what you’re doing. That’s the idea marketing expert and author Seth Godin was getting at during the General Session...
January 27, 2016

7 Tech Game Changers for Your Business

One of the technology industry’s hottest shows wrapped up last week in Las Vegas, where we got a peak at some items that have the potential to drastically change the way real estate professionals do business. From virtual reality...
January 11, 2016

Sponsor Webinar: Converting Tenant Prospects

How do your prospects shop for apartments online and what can you do to make them convert as quickly as possible? That topic will be explored in a Nov. 10 webinar featuring two marketing executives from Sprout Marketing, Rebecca...

Sponsor Webinar: Improving Your Digital Marketing Strategy

As a real estate professional, you know the importance of digital marketing, but do you know as much as you’d like to do it successfully? Barbara Savona, CEO of Sprout Marketing, and Rebecca Ross, Sprout Marketing’s branding director, share their...

It’s All in the Details

Many agents focus on showing their value to clients as an expert in their community. But you can get even more granular — and more relevant to a client’s needs — by showing your expertise in each of your...

A House That Sells Itself — as the Salesperson

Real estate professionals always talk about giving the homes they sell more personality. Of course, that usually comes in the form of inspired staging, bold paint jobs, and creative landscaping. Rarely do they mean it so literally as to...

Secrets to Reaching International Buyers

With foreign buyers snapping up $92.2 billion worth of U.S. real estate between April 2013 and March 2014, according to the National Association of REALTORS®’ 2014 Profile of International Home Buying Activity, it’s obvious that there’s huge opportunity in...
January 30, 2015

Think Like a Startup

If you’re attempting to start your business from scratch, you’re probably feeling a bit overwhelmed. You’re pressuring yourself to create a rock-solid business plan that will earn you a certain percentage of growth over the next few years. You...
January 28, 2015