Marketing & Prospecting Archive

Make Your 2015 Marketing Life-centric

No one ever gets up in the morning and says, “I want to buy a house today.” Real estate is part of a journey that ebbs and flows with life as issues like debt payoff, confidence in the economy,...
November 24, 2014

From the Horse’s Mouth: This is What Consumers Want From You (VIDEO)

Do you know what consumers want from a real estate agent? Sure, you might have a pretty good idea — but why not take it from them? Mike Reff, broker-associate at Madison & Company Properties in Denver, wanted his...
October 15, 2014

National Coffee Day: Does the Brew In Your Town Bring Buyers to the Table?

Given that 61 percent of Americans consume coffee daily, the neighborhood coffee shop may be a strong selling point — as long as it’s not one of those chains. Today is National Coffee Day, and for anyone who values...
September 29, 2014

Sh*t You Never Thought a REALTOR® Would Say

You might have heard of a North Carolina firecracker named Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C. Now hear her loud and clear. When Brown joined REALTOR® Magazine earlier this year as its guest editor for...
September 11, 2014

College Kids Live Better Than They Used To

I don’t know about you, but I was a pretty poor college student. I lived in the dorms my freshman year, with about three feet of space between my bed and my roommate’s bed (both of which hugged either...
September 5, 2014

Investors In Your ‘Pocket’

We’ve been writing a bit about how investors are beginning to retreat from the market, with mega-investors’ bulk-buying sprees on the decline and a larger portion of cash sales being attributed to individual home buyers. (You’ll want to check...

Your Marketing Budget Should Be $0

“You absolutely do not need to spend money in this business to make money,” says Joshua Smith, an agent with RE/MAX Professionals in Surprise, Ariz. He would know: In his first year in real estate, he did 48 transactions...

Can You Market on Facebook Without Becoming Just Another Bother?

In some ways you couldn’t invent a better platform for marketing than Facebook. It adds rocket fuel to your communications by giving you a way to reach way beyond your sphere of influence each time you post a status update....
May 30, 2014

Half of Your Business Could Come From Your Spouse

There’s no shame in the game of business. You’ve got connections — friends, family, business associates — and they’ve got connections, too. So why not use them? We’re not suggesting that you turn your loved ones into puppets for...

Wanna See How an MLBer Lives?

There’s a lot of overlap between baseball and real estate: “home” run, “home” game, safe at “home.” The natural connection between the two is what brought Coldwell Banker and Major League Baseball together to create a video series that...