Marketing & Prospecting Archive

Your Marketing Budget Should Be $0

“You absolutely do not need to spend money in this business to make money,” says Joshua Smith, an agent with RE/MAX Professionals in Surprise, Ariz. He would know: In his first year in real estate, he did 48 transactions...

Can You Market on Facebook Without Becoming Just Another Bother?

In some ways you couldn’t invent a better platform for marketing than Facebook. It adds rocket fuel to your communications by giving you a way to reach way beyond your sphere of influence each time you post a status update....
May 30, 2014

Half of Your Business Could Come From Your Spouse

There’s no shame in the game of business. You’ve got connections — friends, family, business associates — and they’ve got connections, too. So why not use them? We’re not suggesting that you turn your loved ones into puppets for...

Wanna See How an MLBer Lives?

There’s a lot of overlap between baseball and real estate: “home” run, “home” game, safe at “home.” The natural connection between the two is what brought Coldwell Banker and Major League Baseball together to create a video series that...

This Is How You Get 1,000 Leads a Month

So you know those powerhouse agents that are closing millions of dollars in deals every year? Well, a lot of them are in markets like Beverly Hills, Calif., or New York City, where one transaction can be worth $5...
May 9, 2014

‘Most Real Estate Agents Are Terrible at Their Craft’

Motivational speaker and New York Times best-selling author Grant Cardone has some words for you that, well, may not be so motivating: “Most real estate agents are terrible at their craft.” OK, OK, before you get all angry, remember...
May 2, 2014

Now Hear This: Can You Handle Rejection from a Friend Who Chooses Another Agent?

We’re introducing a new series courtesy of Toby Salgado, a former real estate professional and founder of SuperAgentsLive.com. At the site, Salgado posts podcast interviews with top-producing agents, coaches, authors, and influential voices in real estate. He tries to...

After Trulia Merger, ActiveRain Has More to Prove to Its Users

It’s not clear how active the users of ActiveRain will remain, as the real estate social site seems to be reaching a watershed moment following its latest move to further merge with Trulia. Bloggers on ActiveRain moved quickly to...
April 15, 2014

Olympians Win the Gold in Their REALTOR® Families’ Hearts

While a few U.S. Olympians in Sochi, Russia, are celebrating bringing home the gold, their real estate families back at home are making room on the mantle for their prestigious awards. That seems to be a familiar storyline in...
February 21, 2014

Optimize Yourself and Your Client for This Crazy Market

I write this post on what is a “holiday” for many people: President’s Day.  A three-day weekend, the most joyous of “holidays.” Meanwhile, my wife – who is now a REALTOR® in Chicago – is running around prepping for...
February 18, 2014