Marketing & Prospecting Archive

Now Hear This: Can You Handle Rejection from a Friend Who Chooses Another Agent?

We’re introducing a new series courtesy of Toby Salgado, a former real estate professional and founder of SuperAgentsLive.com. At the site, Salgado posts podcast interviews with top-producing agents, coaches, authors, and influential voices in real estate. He tries to...

After Trulia Merger, ActiveRain Has More to Prove to Its Users

It’s not clear how active the users of ActiveRain will remain, as the real estate social site seems to be reaching a watershed moment following its latest move to further merge with Trulia. Bloggers on ActiveRain moved quickly to...
April 15, 2014

Olympians Win the Gold in Their REALTOR® Families’ Hearts

While a few U.S. Olympians in Sochi, Russia, are celebrating bringing home the gold, their real estate families back at home are making room on the mantle for their prestigious awards. That seems to be a familiar storyline in...
February 21, 2014

Optimize Yourself and Your Client for This Crazy Market

I write this post on what is a “holiday” for many people: President’s Day.  A three-day weekend, the most joyous of “holidays.” Meanwhile, my wife – who is now a REALTOR® in Chicago – is running around prepping for...
February 18, 2014

Rent-to-Buy? Try ‘Vacation-to-Buy’

We thought we’d seen it all when we caught wind of a peculiar marketing tactic to let potential home buyers spend the night in a house before making an offer. But, of course, things can always go a step...
February 7, 2014

VIDEO: Coldwell Banker’s Latest Hit to Be Released During Grammys

With the 56th Annual Grammy Awards coming up on Sunday, we’re all reminiscing about some of the classic hits over the decades. Coldwell Banker Real Estate has one in mind: Mötley Crüe’s anthem “Home Sweet Home.” It’s the perfect...
January 23, 2014

13 Stories You Loved in 2013

When you look back on 2013, what do you remember most? We hope at least some of these stories make it on your list. Here are 13 of REALTOR® Magazine’s most popular posts of 2013: Key West Association Wins...
December 31, 2013

How You Made 2013 a Successful Year in Real Estate

We spend a lot of time at the end of the year thinking about how we can make the next year so much better than this one. A lot of us gloss over what did make this year a...
December 12, 2013

VIDEO: Are You Modern to the Minute?

Why bus-bench ads don’t work anymore: They can be easily obscured — by a sleeping homeless man. Why real estate refrigerator magnets are fruitless: They end up in the junkyard, still clinging to outdated and discarded kitchen appliances. Those...
November 13, 2013

At REBarCamp, Chaos is Constructive

Organized by volunteers, Real Estate Bar Camp is a completely unstructured day of sessions led by anyone who steps up — on any topic. Here’s how it works: REBarCamp attendees volunteer to lead a session on whatever topic is...
November 7, 2013