Marketing & Prospecting Archive

A House That Sells Itself — as the Salesperson

Real estate professionals always talk about giving the homes they sell more personality. Of course, that usually comes in the form of inspired staging, bold paint jobs, and creative landscaping. Rarely do they mean it so literally as to...

Secrets to Reaching International Buyers

With foreign buyers snapping up $92.2 billion worth of U.S. real estate between April 2013 and March 2014, according to the National Association of REALTORS®’ 2014 Profile of International Home Buying Activity, it’s obvious that there’s huge opportunity in...
January 30, 2015

Think Like a Startup

If you’re attempting to start your business from scratch, you’re probably feeling a bit overwhelmed. You’re pressuring yourself to create a rock-solid business plan that will earn you a certain percentage of growth over the next few years. You...
January 28, 2015

14 Ways You Made 2014 Your Best Year

If you’re mulling over your New Year’s resolutions, add this to the list: Make 2015 at least as good as you made 2014. As the year comes to a close, we all look back and reflect on our accomplishments....
December 30, 2014

Make Your 2015 Marketing Life-centric

No one ever gets up in the morning and says, “I want to buy a house today.” Real estate is part of a journey that ebbs and flows with life as issues like debt payoff, confidence in the economy,...
November 24, 2014

From the Horse’s Mouth: This is What Consumers Want From You (VIDEO)

Do you know what consumers want from a real estate agent? Sure, you might have a pretty good idea — but why not take it from them? Mike Reff, broker-associate at Madison & Company Properties in Denver, wanted his...
October 15, 2014

National Coffee Day: Does the Brew In Your Town Bring Buyers to the Table?

Given that 61 percent of Americans consume coffee daily, the neighborhood coffee shop may be a strong selling point — as long as it’s not one of those chains. Today is National Coffee Day, and for anyone who values...
September 29, 2014

Sh*t You Never Thought a REALTOR® Would Say

You might have heard of a North Carolina firecracker named Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C. Now hear her loud and clear. When Brown joined REALTOR® Magazine earlier this year as its guest editor for...
September 11, 2014

College Kids Live Better Than They Used To

I don’t know about you, but I was a pretty poor college student. I lived in the dorms my freshman year, with about three feet of space between my bed and my roommate’s bed (both of which hugged either...
September 5, 2014

Investors In Your ‘Pocket’

We’ve been writing a bit about how investors are beginning to retreat from the market, with mega-investors’ bulk-buying sprees on the decline and a larger portion of cash sales being attributed to individual home buyers. (You’ll want to check...