Marketing & Prospecting Archive

Agent Turns Online Marketing Videos Into Comedy Sketches

Terry Waggoner, sales associate at F.C. Tucker Company in Indianapolis, has quite the sense of humor. The real estate agent is applying his aptitude for comedy toward his business, creating funny open-house videos for Facebook and YouTube to draw...
June 17, 2016

Teamwork: It’s OK for Individual Agents to Ask for Help

You know a prospect will move on quickly if you don’t respond to their query in a timely fashion. But when you’re an individual agent juggling multiple clients, listings, marketing initiatives, and everything else that comes along with maintaining...

Give Dad ‘Nothing’ for Father’s Day

Dads are hard to shop for because when you ask what they want, they always say, “Nothing.” So Century 21 Real Estate is helping consumers give their old man exactly what they want this Father’s Day: a piece of...

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

8 of the Best Insights from Real Estate Superstars

Over the course of the Inman Connect conference, there have been a number of quotable soundbites from powerhouse speakers from across country. Of course, it’s hard to fit them all into the content we’ve been bringing you from the...
January 28, 2016

A Risk Worth Taking

At a session during Inman Connect on Wednesday called “Strategies for Standing Out,” the common theme was that you have to be willing to take risks in order to be viewed as a local leader. Marguerite Giguere, a sales...

To Be Successful, You Have to Be Weird

There’s nothing more boring than being “normal,” and if you’re trying your hardest to fit in, then people won’t care what you’re doing. That’s the idea marketing expert and author Seth Godin was getting at during the General Session...
January 27, 2016

7 Tech Game Changers for Your Business

One of the technology industry’s hottest shows wrapped up last week in Las Vegas, where we got a peak at some items that have the potential to drastically change the way real estate professionals do business. From virtual reality...
January 11, 2016

Sponsor Webinar: Converting Tenant Prospects

How do your prospects shop for apartments online and what can you do to make them convert as quickly as possible? That topic will be explored in a Nov. 10 webinar featuring two marketing executives from Sprout Marketing, Rebecca...

Sponsor Webinar: Improving Your Digital Marketing Strategy

As a real estate professional, you know the importance of digital marketing, but do you know as much as you’d like to do it successfully? Barbara Savona, CEO of Sprout Marketing, and Rebecca Ross, Sprout Marketing’s branding director, share their...