Marketing & Prospecting Archive

The Socially Networked Neighborhood

By Brian Summerfield, Online Editor, REALTOR® Magazine If you want to become recognized as your neighborhood’s real estate expert, you should create a fan page for it on Facebook, advises Max Pigman, vice president and national speaker at REALTOR.com®....
November 15, 2009

All Things Tech at Inman Real Estate Connect

By Katherine Tarbox, Senior Editor, REALTOR® Magazine The mood in the Grand Ballroom of the Palace Hotel in San Francisco, the site of the 2009 Inman News Real Estate Connect (August 5-7) conference, was remarkably upbeat. With this week’s...

Thought About Lease-to-Own Transactions?

By Robert Freedman, Senior Editor, REALTOR® Magazine The news on housing has been good lately, with existing-home sales up for the last several months, but we’re still in a very difficult market, particularly with move-up homes. Not only have...
August 6, 2009

Authenticity and the Social Web

By Brian Summerfield, Online Editor, REALTOR® Magazine In the September issue of REALTOR® magazine, we’re bringing you a cover story on the realities of doing business on the “social Web” — i.e., the vast array of sites that allow...