Selling Archive

College Kids Live Better Than They Used To

I don’t know about you, but I was a pretty poor college student. I lived in the dorms my freshman year, with about three feet of space between my bed and my roommate’s bed (both of which hugged either...
September 5, 2014

Investors In Your ‘Pocket’

We’ve been writing a bit about how investors are beginning to retreat from the market, with mega-investors’ bulk-buying sprees on the decline and a larger portion of cash sales being attributed to individual home buyers. (You’ll want to check...

3 Reasons to Take the Cost vs. Value Survey

Today, REALTORS® in 103 metro areas received an e-mail asking them to participate in this year’s Cost vs. Value survey. The results will be used in the 2015 Cost vs. Value Report, which provides metro-specific cost estimates and resale...
August 15, 2014

Taking Real Estate Photography to a Whole New Level

Rooftops in New York are dotted with HVAC units, surrounded by webs of electrical wires and decorated with mechanical appendages, which can sometimes “photobomb” the ideal listing shot. But one photographer is willing to go a little higher to...

The Nitty-Gritty of Converting Seller Leads

Leigh Brown, broker-owner of RE/MAX Executive Realty – Leigh Brown & Associates, got down to the business of selling houses during her presentation on leads and listings at the Emerging Business Issues & Technology Forum during the REALTOR® Party...
May 20, 2014

‘Most Real Estate Agents Are Terrible at Their Craft’

Motivational speaker and New York Times best-selling author Grant Cardone has some words for you that, well, may not be so motivating: “Most real estate agents are terrible at their craft.” OK, OK, before you get all angry, remember...
May 2, 2014

Optimize Yourself and Your Client for This Crazy Market

I write this post on what is a “holiday” for many people: President’s Day.  A three-day weekend, the most joyous of “holidays.” Meanwhile, my wife – who is now a REALTOR® in Chicago – is running around prepping for...
February 18, 2014

Rent-to-Buy? Try ‘Vacation-to-Buy’

We thought we’d seen it all when we caught wind of a peculiar marketing tactic to let potential home buyers spend the night in a house before making an offer. But, of course, things can always go a step...
February 7, 2014

How to Sell as Global Buyers Head to Your Town

There are more than 400 foreign companies operating in Alabama, including a few big-name ones such as Toyota and Mercedes-Benz. In fact, Alabama, Georgia, Kentucky, and Tennessee, among other states in the region, are magnets for foreign companies, spurred...
August 29, 2013

Help Your Clients Take the Next Step

When Michele Serro, an opera singer with a background in design, had a lackluster experience purchasing her first apartment in New York five years ago, her life mission became clear: Make home-buying human. “I didn’t feel like there were...
August 19, 2013