Selling Archive

The Nitty-Gritty of Converting Seller Leads

Leigh Brown, broker-owner of RE/MAX Executive Realty – Leigh Brown & Associates, got down to the business of selling houses during her presentation on leads and listings at the Emerging Business Issues & Technology Forum during the REALTOR® Party...
May 20, 2014

‘Most Real Estate Agents Are Terrible at Their Craft’

Motivational speaker and New York Times best-selling author Grant Cardone has some words for you that, well, may not be so motivating: “Most real estate agents are terrible at their craft.” OK, OK, before you get all angry, remember...
May 2, 2014

Optimize Yourself and Your Client for This Crazy Market

I write this post on what is a “holiday” for many people: President’s Day.  A three-day weekend, the most joyous of “holidays.” Meanwhile, my wife – who is now a REALTOR® in Chicago – is running around prepping for...
February 18, 2014

Rent-to-Buy? Try ‘Vacation-to-Buy’

We thought we’d seen it all when we caught wind of a peculiar marketing tactic to let potential home buyers spend the night in a house before making an offer. But, of course, things can always go a step...
February 7, 2014

How to Sell as Global Buyers Head to Your Town

There are more than 400 foreign companies operating in Alabama, including a few big-name ones such as Toyota and Mercedes-Benz. In fact, Alabama, Georgia, Kentucky, and Tennessee, among other states in the region, are magnets for foreign companies, spurred...
August 29, 2013

Help Your Clients Take the Next Step

When Michele Serro, an opera singer with a background in design, had a lackluster experience purchasing her first apartment in New York five years ago, her life mission became clear: Make home-buying human. “I didn’t feel like there were...
August 19, 2013

Gen Y’s ‘New Normal’

“New normal” is a phrase we’ve become familiar with in this post-bubble real estate industry. It describes the current  landscape of home prices that are lower than their peak but still healthy and steadily rising, stricter lending standards, and...
August 15, 2013

Real Estate Connect, Day 2: The Success of New School Meets Old School

“Change doesn’t happen without conflict,” said Brad Inman as he kicked off Day 2 of Real Estate Connect.  And it was on this day that the continuing evolution of mobile technology and social media — and its infusion into...
July 12, 2013

Real Estate Connect, Day 1: Your Customers Feel Empowered, So Should You

Empowerment was the name of the game for Day 1 of Inman News’ Real Estate Connect in San Francisco. Consumer empowerment; technological empowerment and access; and the broker and agent DIY ethos were all on full display. Hear It...
July 11, 2013

Market Stabilizing for Long Term, Brokerage Giant CEO Says

Interest rates are rising and home prices are seeing double-digit increases on a national basis, making it clear that real estate is entering a different phase from what we’ve seen in the past several years, when the market was...
June 28, 2013