Selling Archive

10 Tips to Be a Better Agent

Need more tips for improving your skills and upping your real estate game? We’re all about helping real estate professionals reach greater success, which is why we dedicated the July/August issue of REALTOR® Magazine to lists upon lists of...

Infographic: What Sellers Should Know About Green Upgrades

Everybody knows energy efficiency is rising in importance among today’s buyers, but if you’re a seller looking to make your house more appealing to a more environmentally conscious generation of home buyers, what kinds of eco-friendly projects should you...
June 24, 2016

Webcast Recording: Selling a Home That Has a Reverse Mortgage

REALTOR® Magazine presented a live webcast about selling a home that has a reverse mortgage on April 21, 2016. The program featured Leslie Flynne, chief operating officer of Reverse Mortgage Solutions, Inc., and Steve Irwin, executive vice president of...

Don’t Let Your Time Get Away from You

Chris Heller is CEO of Keller Williams and he shares a story of how he came to manage his real estate career in the way he has. He was at a doctor’s office and he couldn’t help but notice...

It’s All in the Details

Many agents focus on showing their value to clients as an expert in their community. But you can get even more granular — and more relevant to a client’s needs — by showing your expertise in each of your...

A House That Sells Itself — as the Salesperson

Real estate professionals always talk about giving the homes they sell more personality. Of course, that usually comes in the form of inspired staging, bold paint jobs, and creative landscaping. Rarely do they mean it so literally as to...

What Your Videos Should Really Be Selling

Leigh Brown, ABR, CIPS, broker-owner of RE/MAX Executive Realty in Concord, N.C., has become known as the video queen. So it seemed to make sense that she was leading a session at Real Estate Connect in New York on...

REALTOR® Safety When Meeting Strangers: 12 Tips

It’s unfortunate, but as a real estate professional you put yourself at risk when you meet someone for the first time. That’s why you should always meet a new customer at the office, not at the property. It’s also...
December 24, 2014

College Kids Live Better Than They Used To

I don’t know about you, but I was a pretty poor college student. I lived in the dorms my freshman year, with about three feet of space between my bed and my roommate’s bed (both of which hugged either...
September 5, 2014

Investors In Your ‘Pocket’

We’ve been writing a bit about how investors are beginning to retreat from the market, with mega-investors’ bulk-buying sprees on the decline and a larger portion of cash sales being attributed to individual home buyers. (You’ll want to check...
August 18, 2014