Selling Archive

Don’t Just Sell a Home; Market a Lifestyle

Help prospective buyers see how your listing reflects the way of life they seek....
November 14, 2017

Where Do You and Your Clients Fit on the Culture Map?

You’re used to working with American home buyers and sellers who, for the most part, expect straightforward answers and quick, hassle-free customer service. But when you’re working with foreign clients from Asia or the Middle East, you’ll need to...
November 3, 2017

Typical Commercial Agent Now Makes $120,800

Commercial prices continue to head up, at least among smaller properties in secondary and tertiary markets. As a result, the typical commercial agent is making $120,800, an 11 percent increase from the previous year, when the median income was...
August 7, 2017

RE/MAX Founder Discusses Challenges Facing Housing Market

As co-founder of a real estate organization that has grown over more than forty years from a single office in Denver into a global empire that today counts more than 100,000 agents, RE/MAX Chairman and Co-CEO Dave Liniger enjoys...

What to Know About Selling a Home With a Reverse Mortgage

By Greg Geilman It’s difficult to understand how a reverse mortgage works and how selling a home with one differs from the standard procedure. The truth is that it’s very similar; the major difference is the way the lender...
June 5, 2017

10 Tips to Be a Better Agent

Need more tips for improving your skills and upping your real estate game? We’re all about helping real estate professionals reach greater success, which is why we dedicated the July/August issue of REALTOR® Magazine to lists upon lists of...

Infographic: What Sellers Should Know About Green Upgrades

Everybody knows energy efficiency is rising in importance among today’s buyers, but if you’re a seller looking to make your house more appealing to a more environmentally conscious generation of home buyers, what kinds of eco-friendly projects should you...
June 24, 2016

Webcast Recording: Selling a Home That Has a Reverse Mortgage

REALTOR® Magazine presented a live webcast about selling a home that has a reverse mortgage on April 21, 2016. The program featured Leslie Flynne, chief operating officer of Reverse Mortgage Solutions, Inc., and Steve Irwin, executive vice president of...

Don’t Let Your Time Get Away from You

Chris Heller is CEO of Keller Williams and he shares a story of how he came to manage his real estate career in the way he has. He was at a doctor’s office and he couldn’t help but notice...

It’s All in the Details

Many agents focus on showing their value to clients as an expert in their community. But you can get even more granular — and more relevant to a client’s needs — by showing your expertise in each of your...