Selling Archive

Scripts Are Coming Your Way

By Katherine Tarbox, Senior Editor, REALTOR® Magazine At the 2009 Keller Williams Family Reunion in Orlando, I listened to many practitioners who said they wanted more scripts to help them through these demanding times. In response to this request,...

The Power of One

By Katherine Tarbox, Senior Editor, REALTOR® Magazine I spent my Sunday brunch thumbing through the pages of a new book, Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale (Wiley, 2009), which...
June 22, 2009

Using Social Media to Get Ahead in the Business

How can you use social media to reach out to your clients in the real estate business? More than 100 real estate pros met today in Chicago for the RE Bar Camp to brainstorm ways to better leverage social...
June 15, 2009

To Stage or Not to Stage?

By Wendy Cole, Senior Editor, REALTOR Magazine® Home staging seems to be a more important selling tool than ever. Barb Schwartz, author of the new book Staging to Sell: The Secret to Selling Homes in a Down Market, notes...
June 15, 2009

Spend a Day With the Masters

By Katherine Tarbox, Senior Editor, REALTOR® Magazine My colleague, Melissa Tracey and I, just wrapped filming on the fourth Masters Series video with second home specialist and Sotheby’s International broker John Resor in Jackson Hole, Wyo. The Tetons were...
June 12, 2009

Another Lesson in Short Sales

By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine The more I learn about short sales, I told Scott Thompson yesterday, the more complex they seem. That’s pretty much par for the course, according to Scott, whose company, Mortgage Resolution...
May 29, 2009

Foreigners Eye Sun Belt for Retirement

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Recently, NAR Research commissioned Harris Interactive to conduct an online survey of adult consumers over the age of 45 in Canada, France, Germany, Great Britain, and Mexico about their retirement plans.  The...

Price Auctions Right

By Katherine Tarbox, Senior Editor, REALTOR® Magazine “If you start an auction at $50,000 for a property, it will not reach $280,000” said Bill Sheridan (AARE, CAI) chairman of NAR’s Auction Forum Committee at the 2009 Midyear Legislative Meetings...

Final RESPA Rule Rundown

By Sarah Trzepacz, Content Strategist, REALTOR.org Expert Phil Schulman drew an over-capacity crowd to his session on HUD’s recently issued final RESPA rule. During the session he described changes in the six main components of the rule, identified winners...