Selling Archive

Help Your Clients Take the Next Step

When Michele Serro, an opera singer with a background in design, had a lackluster experience purchasing her first apartment in New York five years ago, her life mission became clear: Make home-buying human. “I didn’t feel like there were...

Gen Y’s ‘New Normal’

“New normal” is a phrase we’ve become familiar with in this post-bubble real estate industry. It describes the current  landscape of home prices that are lower than their peak but still healthy and steadily rising, stricter lending standards, and...
August 15, 2013

Real Estate Connect, Day 2: The Success of New School Meets Old School

“Change doesn’t happen without conflict,” said Brad Inman as he kicked off Day 2 of Real Estate Connect.  And it was on this day that the continuing evolution of mobile technology and social media — and its infusion into...
July 12, 2013

Real Estate Connect, Day 1: Your Customers Feel Empowered, So Should You

Empowerment was the name of the game for Day 1 of Inman News’ Real Estate Connect in San Francisco. Consumer empowerment; technological empowerment and access; and the broker and agent DIY ethos were all on full display. Hear It...
July 11, 2013

Market Stabilizing for Long Term, Brokerage Giant CEO Says

Interest rates are rising and home prices are seeing double-digit increases on a national basis, making it clear that real estate is entering a different phase from what we’ve seen in the past several years, when the market was...
June 28, 2013

Infographic: Figuring Out First-Time Buyers

Real estate Web site Doorsteps has released an infographic that shows demographic and financial data on first-time home buyers, which includes data from the National Association of REALTORS®’ 2012 Profile of Home Buyers and Sellers. Among the key data...
April 30, 2013

That Entrepreneurial Spark—in Real Estate

It’s always interesting to learn what inspires an entrepreneur to start a business. In the case of David Greenberg, he had grown tired of having to separately change his address with the bank, postal service, insurance company, and all...

Sham Rating Site? Oregon Agents Raise the Alert

Agents at RE/MAX Equity Group in Portland, Ore., were suspicious. A site called agent-ratings.com was giving F grades to agents as a result of what appeared to be faked customer ratings. They consulted with the company’s general counsel Jeffrey...
April 15, 2013

Oh, Give Me a Home…

It’s one of those days, the kind when the sky is just a stretch of turquoise blue and a smattering of cotton-ball clouds. To the right, tall wisps of wheat and grass, to the left, towering hills shaded purple...

The Right Way to Meet Fair Housing Challenge

It’s a phone call no association wants to receive. Fair Housing testers say sales associates in the market violated the law by treating households differently based on race and ethnicity. That’s what happened to the Lehigh Valley Association of...
March 20, 2013