Selling Archive

Millennials: Growing Up, But Are They Ready to Be Home Owners?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In 1993, the term “Generation Y” first appeared in Ad Age, to describe the age group who was about to embark on their teen years. While generations usually don’t have strict years...

Real Estate Industry Predictions for 2012

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® With nearly half of all REALTORS® using social media in 2011, it’s safe to say that it’s no fad. But will further adoption of social media be a...

Are the Right People in Your Sphere of Influence?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I had the opportunity to speak last week at the Social Media Club Chicago’s holiday party. Talking to a group of your peers is always great, but the best...
December 20, 2011

REALTORS® Voice Their Views in Anaheim

By Erica Christoffer, multimedia Web producer, REALTOR® Magazine We asked REALTOR® Conference & Expo goers what things they’ve done differently to boost their business this year. Here’s what they had to say:...
November 13, 2011

A Veterans Day Tribute to Home

On this Veterans Day, Nov. 11, 2011, here’s a great story about how much “home ownership matters” to an American serving our country abroad. It’s from REALTOR® Regina Acosta Tobin, ABR, agent-owner of RE/MAX Metro Plus in Columbus, Ohio:...
November 11, 2011

Placing Your ‘Social Engagement’ Numbers in Perspective

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Facebook recently overhauled their page insights tools to help page administrators better measure engagement on their business pages.  The new tools let users measure how viral a post is, the...
October 17, 2011

The Groupon of Housing

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market.  Only 219 consumers purchased the $25 Groupon, which offered a $1,000...

It’s Time to Talk Bed Bugs

By Robert Freedman, senior editor, REALTOR® Magazine You might have read in your newspaper that bed bugs are back. Yes, they returned a few years ago. Thanks to increased global travel and increased mobility in general as well as...
July 5, 2011

Is Google+ a License to Talk Out of Both Sides of Our Mouths?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I’m a big fan of selective transparency. The concept of showcasing what makes you great and sparing your followers the boring, the mediocre, and the downright ugly stuff...
July 5, 2011

5 Ways You Can Use Tablets Now

By Brian Summerfield, Online Editor, REALTOR® Magazine Much of the promise of tablet PCs — in terms of both personal and professional use — is still in the future. For most people, these products are still not a viable...