Social Media Archive

Bring 7,000 People to Your Showing — on Facebook Live

If you’re trying to figure out how Facebook Live can expand your marketing efforts, why not try using it to broadcast a showing of one of your listings? Real estate professionals are just beginning to explore Facebook’s livestreaming functionality...

10 Tips to Be a Better Agent

Need more tips for improving your skills and upping your real estate game? We’re all about helping real estate professionals reach greater success, which is why we dedicated the July/August issue of REALTOR® Magazine to lists upon lists of...

Agent Turns Online Marketing Videos Into Comedy Sketches

Terry Waggoner, sales associate at F.C. Tucker Company in Indianapolis, has quite the sense of humor. The real estate agent is applying his aptitude for comedy toward his business, creating funny open-house videos for Facebook and YouTube to draw...
June 17, 2016

Give Dad ‘Nothing’ for Father’s Day

Dads are hard to shop for because when you ask what they want, they always say, “Nothing.” So Century 21 Real Estate is helping consumers give their old man exactly what they want this Father’s Day: a piece of...

Where Housing Stands at White House Demo Day

I’ve never really experienced Washington, D.C. aside from a family vacation there about 20 years ago, but that all changed when I was invited to attend the White House Demo Day — where innovators around the country pitched their...

It’s All in the Details

Many agents focus on showing their value to clients as an expert in their community. But you can get even more granular — and more relevant to a client’s needs — by showing your expertise in each of your...

A House That Sells Itself — as the Salesperson

Real estate professionals always talk about giving the homes they sell more personality. Of course, that usually comes in the form of inspired staging, bold paint jobs, and creative landscaping. Rarely do they mean it so literally as to...

Make Your 2015 Marketing Life-centric

No one ever gets up in the morning and says, “I want to buy a house today.” Real estate is part of a journey that ebbs and flows with life as issues like debt payoff, confidence in the economy,...
November 24, 2014

Sh*t You Never Thought a REALTOR® Would Say

You might have heard of a North Carolina firecracker named Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C. Now hear her loud and clear. When Brown joined REALTOR® Magazine earlier this year as its guest editor for...
September 11, 2014

After Trulia Merger, ActiveRain Has More to Prove to Its Users

It’s not clear how active the users of ActiveRain will remain, as the real estate social site seems to be reaching a watershed moment following its latest move to further merge with Trulia. Bloggers on ActiveRain moved quickly to...
April 15, 2014