Social Media Archive

RETSO Preview: Working Toward a Better Syndication Solution

By Brian Summerfield, Online Editor, REALTOR® Magazine Brad Nix, producer of RETSO, the event formally known as RE TechSouth, believes that innovation is driven forward by “doers,” the people who are willing to experiment with new technologies and figure...
April 11, 2012

What’s the Matter With RE BarCamp?

“Theory : The BarCamp brand is getting a bad rap because the events are stuffed with ‘beginners,’ and led by technical intermediates. Thoughts?” A good friend of mine sent me this message this morning. I’m inclined to agree agree....
March 30, 2012

Do You Have ‘Social Media Shiny Object Syndrome’?

The big story in the blogosphere this week is that Facebook has released Timeline for business pages. Blogs will be written, tweets will be made, and I wouldn’t be surprised if there were a few webinars in the works. All of...
March 1, 2012

Are You Measuring Your Social Media Influence?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine You’ve probably heard more than just one person say that they are a social media “expert.” In the early days of social networks (and can you believe that Facebook is already eight...
February 17, 2012

Exactly How Do You Create Viral Content?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine You’ve probably heard it said more than once, “You need to create viral content in order to bring more traffic to your site.” But that’s really easier said than done, as the...

7 Things I’ve Learned in 7 Years of Blogging

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I wrote my first blog post about the real estate and mortgage industries on Jan. 27, 2005. Much has changed, but several truths about blogging have remained pretty...
January 27, 2012

Real Estate Industry Predictions for 2012

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® With nearly half of all REALTORS® using social media in 2011, it’s safe to say that it’s no fad. But will further adoption of social media be a...

Are the Right People in Your Sphere of Influence?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I had the opportunity to speak last week at the Social Media Club Chicago’s holiday party. Talking to a group of your peers is always great, but the best...
December 20, 2011

‘Why Should I Write for You?’

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® A friend of mine came to me yesterday asking if I thought it was a good idea to write for a high profile blog/site in the real estate...

It’s not what you learn, it’s what you implement.

There’s no better way to learn about new trends, strategies and tools then to immerse yourself in a live conference. Like many of you, I learned a lot at this month’s REALTORS® Conference & Expo. But learning and implementing...