Technology Archive

Sponsor Webinar: Win Listings and Sell Them Quickly with 3-D and VR Technology

Real estate professionals looking to outsell their competition are turning to 3-D and virtual reality technology to help them win listings, connect with home buyers —and close sales. Among the options is an all-in-one media solution from Matterport that enables agents...
August 14, 2017

Social Media’s Power Is Tempered by Risk, Expert Says

Even as organizations have embraced tweets, Facebook posts and other social media tools as central elements of their communications strategies, many are not paying enough attention to making sure the information they put out sends the message they intend....
July 5, 2017

Using Live Video to Build Your Real Estate Business

The rise of live video streaming technology on social media has given real estate professionals a powerful new way to promote listings, create brand awareness and attract business. Video platforms such as Facebook Live make it possible to show...

Bring 7,000 People to Your Showing — on Facebook Live

If you’re trying to figure out how Facebook Live can expand your marketing efforts, why not try using it to broadcast a showing of one of your listings? Real estate professionals are just beginning to explore Facebook’s livestreaming functionality...

Commercial Broker Uses Drone to Deliver Listing Agreement to Client

You’d probably send a listing agreement to your client by email or give it to them in person. But Russ Russell, ALC, CCIM, broker-owner of Russ Russell Commercial Real Estate in Huntsville, Ala., decided to deliver one by drone....
June 21, 2016

Video: NAR’s CRT Labs Keeps REALTORS® in Front of Smart Home Technology

As smart-home technology continues to proliferate, the National Association of REALTORS®’ Center for REALTOR® Technology has established a laboratory to test and study the sensors, software and other high-tech systems that are increasingly being used to manage temperature, air quality, security...
June 8, 2016

Former Move Execs Defend Actions In Switch to Zillow

A lot of courtroom drama in Seattle wrapped up this week. Two former realtor.com executives, Errol Samuelson and Curt Beardsley, have been on the stand in King County Superior Court to defend their handling of computer files when they left...
April 27, 2016

Does DIY Apply to Buying a House? Young People Might Think So

One of the side effects of digital communication is it can make people slow to get out from behind their screens to talk to someone face-to-face. Maybe you’ve noticed it with people you know, particularly young people who’ve grown...

8 of the Best Insights from Real Estate Superstars

Over the course of the Inman Connect conference, there have been a number of quotable soundbites from powerhouse speakers from across country. Of course, it’s hard to fit them all into the content we’ve been bringing you from the...
January 28, 2016

Press the ‘Ignore’ Button

In between sessions at the Inman Connect conference in New York, everyone’s on their phones in the hallways. They’re bound to be conducting business in one way or another. If I know real estate people, they’re checking messages, sending...
January 28, 2016