Uncategorized Archive

Is That Email Really From NAR? How to Know

Once in a while you might get an email that looks like it’s from NAR but really isn’t. Like so many other phishing scams, these emails try to look like they’re official correspondence from a trusted source so they...
March 14, 2019

Help Clients Invest in Real Estate Tax-Free, and Boost Your Sales

“Time is money” says the proverb, but in real estate, it’s a struggle to have enough time in your day to close more sales. Chances are, most of your clients have an IRA for their retirement savings, which can...
January 24, 2019

Big Military Base or Prison in Your Rural Town? You Just Got a Big Real Estate Win

Prisons and military bases are commonly located outside small, rural towns and often they’re the biggest employers and economic drivers around. But that’s been a double-edged sword—until now. Prisons and military bases currently count toward an area’s population, putting...
December 27, 2018

2 Ethics Changes That Can Impact Your Real Estate Work

The NAR Board of Directors a few weeks ago made a few small but important changes to MLS and other rules to improve cooperation among brokers and reinforce the importance of associations’ ethics procedures. Here’s a brief recap. You...
November 21, 2018

The Art of Follow Up: Effective Follow-up Communication Techniques

Strategic outreach, whether by phone, email or text, is key to building rapport and credibility with prospects, staying top of mind in the search for a home, and encouraging clients to follow through with the sale. But outreach, by...
October 12, 2018

How to Factor 20% Deduction Into Your 2018 Estimated Quarterly Payments

The big win for real estate in last year’s tax reform law is the new 20 percent business income deduction. You take it on your net pass-through income. Pass-through income is what most real estate professionals earn. If you’re...
October 1, 2018

The Rule of 3: Communicating to Grow Your Business

When you contact clients, make sure to offer something of value in the conversation so they don’t see it as a nuisance call. Content sponsor Firepoint, a real estate CRM company, has released The Rule of 3, a guidebook...
August 28, 2018

Big Win for REALTORS® on IRS Guidance for 20% Income Deduction

If you were tuned to the news Aug. 8 you might have heard the IRS released proposed regulations on the new 20 percent business income deduction for pass through businesses. IRS summary with link to FAQ. Proposed rules. The...
August 9, 2018

Are You Competing for a Real Estate Pie That’s Not Growing?

Unemployment is low and the economy is growing—more than 4 percent in the last quarter—but  home sales are actually going down for many real estate agents. The typical agent in the last year worked on 11 transaction sides, down...
August 6, 2018

Stores Aren’t Going Away, and Yet . . .

The Internet won’t be the end of stores but it’s certainly having an impact on the retail segment of commercial real estate. How much business has online shopping sites taken away from brick-and-mortar stores? Would downtown areas look different...
June 28, 2018