Uncategorized Archive

Could Alexa Be Your Client’s Agent?

Smart speakers might be the latest touch point connecting consumers with real estate data. Users of Amazon’s Echo can already access mortgage calculators and automated valuation tools. So it makes sense that NAR’s Multiple Listing Issues and Policies Committee...
May 18, 2017

In Real Estate, Scammers Are Getting Unbelievably Tricky

A hip-looking website and a realistic-looking payment invoice. Real estate professionals in Florida were recently hit with a scam in which they were instructed to pay a fee to maintain their membership listing with the Florida Board of REALTORS®,...
March 16, 2017

10 Articles You Found Most Useful in 2016

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories...
December 21, 2016

Teamwork: It’s OK for Individual Agents to Ask for Help

You know a prospect will move on quickly if you don’t respond to their query in a timely fashion. But when you’re an individual agent juggling multiple clients, listings, marketing initiatives, and everything else that comes along with maintaining...

Video: NAR’s CRT Labs Keeps REALTORS® in Front of Smart Home Technology

As smart-home technology continues to proliferate, the National Association of REALTORS®’ Center for REALTOR® Technology has established a laboratory to test and study the sensors, software and other high-tech systems that are increasingly being used to manage temperature, air quality, security...
June 8, 2016

Give Dad ‘Nothing’ for Father’s Day

Dads are hard to shop for because when you ask what they want, they always say, “Nothing.” So Century 21 Real Estate is helping consumers give their old man exactly what they want this Father’s Day: a piece of...

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

NAR Speakers Represent Both Sides of Political Aisle

From NAR Public Affairs: A March 7 article in Inman News alleges that the real estate industry is behind former Secretary of State Hillary Clinton more than any other presidential candidate. The article cites NAR’s support of, and invitation...
March 9, 2016

Leigh Brown: You Won’t Like This, But I’ll Say It Anyway

Leigh Brown has something to say that you probably won’t like, but she’s going to say it anyway: Stop bragging so much. Real estate professionals are big on projecting an image of success at all times and publicly announcing...
January 27, 2016

When Presidential Candidates Talk Real Estate

As the presidential nominating process moves into 2016, don’t be surprised if candidates from both parties talk about real estate and the federal issues that affect it. After all, the industry accounts for roughly a fifth of the U.S....
December 21, 2015