Uncategorized Archive

Social Media Best Practices

By Katherine Tarbox, Senior Editor REALTOR® Magazine Social media should be used to create communities and not to push listings out. You wouldn’t go to church to hand out your listings, and therefore, you shouldn’t do it through your Facebook...
November 14, 2009

Things Are Looking Up: 2010 Economic Forecast

A large crowd of REALTORS®, many with coffee cups in hand, snapping photos with iPhones and Blackberries, packed a ball room this morning to hear NAR Chief Economist Lawrence Yun discuss housing market trends and the economic outlook. Yun...
November 14, 2009

Our Challenge to You

So we’re launching a new contest — but we’re calling it a challenge. A group of us at REALTOR® Magazine have joined with a group from HP for “The Marketing Makeover: Stage Your Business for Success.” The REALTOR® who...

Deliver Happiness

By Katherine Tarbox, Senior Editor, REALTOR® Magazine A few months ago, I heard Alfred Lin, COO & CFO of Zappos.com speak at Inman’s Real Estate Connnect San Francisco 2009. The company has won accolades from the business community for...

Are You a Master?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In February 2009, REALTOR® Magazine launched the Masters Series, a video diary of top-producing practitioners, who represent expertise in a certain field within real estate. We traveled all over the country to...

Bonds Are Back—Tax-Exempt Bonds, That Is

By Robert Freedman, Senior Editor, REALTOR® Magazine Since the credit crunch hit a couple of years ago, investors have been shying away from tax-exempt bonds. That’s one aspect of the financial crisis that never received that much attention in...
August 22, 2009

Tell Us About Your Pro Bono Work

By Katherine Tarbox, Senior Editor, REALTOR® Magazine I recently read an article in the New York Times about John Burger, a practitioner with Brown Harris Stevens in New York, who offered to sell Bernie Madoff’s penthouse (list price: about...

Save Some Green With Right Tools, Right Now

By Brian Summerfield, Online Editor, REALTOR® Magazine A few weeks ago, I wrote about the NAR “value proposition,” which outlined where members’ $80 in annual dues go, and also showed how many benefits they get gratis. One of the...

Working with the Media Is as Easy as A-B-C

By Amy Konstas, Content Strategist, REALTOR.org  Communicators for local and regional real esate associations took part in mock media interviews and question-and-answer sessions, and generally enhanced their skills in conveying key messages to the media, during NAR’s dynamic Surround...
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May 15, 2009

Town Hall Explores Land Use/Property Rights Issues

By Sarah Trzepacz, Content Strategist, REALTOR.org REALTORS® gathered this morning at a town hall meeting to discuss a myriad of issues related to property rights, land use and environmental concerns. The meeting presented a wonderful opportunity for REALTORS® to share stories...
May 15, 2009