The NATIONAL ASSOCIATION OF REALTORS® recently welcomed two new communicators into the fold. Heather Elias and Nobu Hata are familiar faces in the RE.net, the informal network of industry professionals who pioneered the use of social media in real estate. Until recently, both were active real estate practitioners, Nobu in Minneapolis and Heather in Loudoun [...]
By Brian Summerfield, Online Editor, REALTOR® Magazine Brad Nix, producer of RETSO, the event formally known as RE TechSouth, believes that innovation is driven forward by “doers,” the people who are willing to experiment with new technologies and figure out how they can be used for practical applications. These folks are on the left side [...]
7 Things I’ve Learned in 7 Years of Blogging
On January 27, 2012,
in Social Media,
by Todd Carpenter
By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I wrote my first blog post about the real estate and mortgage industries on Jan. 27, 2005. Much has changed, but several truths about blogging have remained pretty constant: 1. Knowledge is learned, expertise is imparted. Take all the training you want. Read every book. [...]
By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® A friend of mine came to me yesterday asking if I thought it was a good idea to write for a high profile blog/site in the real estate industry. My answer was, “It depends.” You need to ask yourself what you hope to get [...]
By Brian Summerfield, Online Editor, REALTOR® Magazine Heather Elias is a social media and blogging whiz. Brian Copeland gets many of his clients through videos that highlight neighborhoods in his market. The Corcoran Group has effectively used geolocation apps to raise its business profile. Does that mean you should be using Facebook, video, or location [...]
By Brian Summerfield, Online Editor, REALTOR® Magazine When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s been blogging for years, and has generated a ton of business from it. Back then, he [...]
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine When considering your Web presence, ask yourself this: Am I interacting with my client base? If the answer is no, or not quite sure, here are eight tips from the International Builders’ Show Thursday morning session on unleashing the sales power of your Web site (presented by Scott [...]
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine From beginners to pros, WordPress Camp had something to offer every blogger at the 2010 REALTORS® Conference & Expo Monday. Technology and marketing experts presented dual-track sessions for novice bloggers and advanced WordPress users. Blogging has proven to be a valuable tool for real estate professionals to demonstrate [...]
By Katherine Tarbox, Senior Editor, REALTOR® Magazine While it may seem amateur video is already gaining a lot of momentum online, experts at BlogWorld & Expo 2010 believe this trend will take off even more in 2011. Growing access to video via tablet computers or mobile devices is driving the demand up. A few years [...]
5 Ways to Beef Up Your Blog
On October 20, 2010,
in Social Media,
by Katherine Tarbox
By Katherine Tarbox, Senior Editor, REALTOR® Magazine Good blogging is no easy task. That was the message that I took home with me after attending multiple sessions on the topic at BlogWorld & Expo 2010 last week in Las Vegas. I also learned that social media best practices are an ever-changing set of guidelines that [...]
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