Under All Is the Land, But What If It’s Under Water?

If REALTORS® have struggled with the concept of environmentalism, it’s not because they don’t love the environment. Quite the contrary. I spoke to NAR President Steve Brown about it back in September 2013, as he was preparing to begin...
August 6, 2014

Taking Real Estate Photography to a Whole New Level

Rooftops in New York are dotted with HVAC units, surrounded by webs of electrical wires and decorated with mechanical appendages, which can sometimes “photobomb” the ideal listing shot. But one photographer is willing to go a little higher to...

NAR Looks at Future Real Estate Risks at Environmental Summit

Real estate represents a fifth of the U.S. economy, so there’s little that doesn’t impact what you do in some fashion, especially when it comes to environmental issues. Carbon levels in our air and water, how much rain we...
July 30, 2014

Realtor.com®’s First Economist: I’m Anything But Typical

While real estate portals like Zillow and Trulia have long had their own economists providing insights to consumers about the industry, a similar leading figure interfacing with the public has been missing from realtor.com®. Under the agreement between the...
July 28, 2014

$500,000 RESPA Fine Top Story in First The Voice for Real Estate News Program

You might have missed it, but about three years ago enforcement of our country’s mortgage settlement laws switched to the Consumer Financial Protection Bureau (CFPB) from HUD. The switch is more than just a bureaucratic footnote. Several weeks ago, CFPB...
July 2, 2014

How Much Retirement Are Your Commissions Buying?

From a safety standpoint, it makes sense to set aside a percentage of your commissions in a reserve account. That way you can cover your obligations come tax time and have back-up money for when business is slow. And...
June 10, 2014

Your Marketing Budget Should Be $0

“You absolutely do not need to spend money in this business to make money,” says Joshua Smith, an agent with RE/MAX Professionals in Surprise, Ariz. He would know: In his first year in real estate, he did 48 transactions...

REALTOR® University Graduates: Setting a New Standard

The pioneering class of REALTOR® University’s Master of Real Estate program is re-entering the industry armed with new knowledge and a new title that can help lift their careers to new levels. Since claiming their diplomas at REALTOR® U’s...
June 4, 2014

Can You Market on Facebook Without Becoming Just Another Bother?

In some ways you couldn’t invent a better platform for marketing than Facebook. It adds rocket fuel to your communications by giving you a way to reach way beyond your sphere of influence each time you post a status update....
May 30, 2014

Half of Your Business Could Come From Your Spouse

There’s no shame in the game of business. You’ve got connections — friends, family, business associates — and they’ve got connections, too. So why not use them? We’re not suggesting that you turn your loved ones into puppets for...