Using Facebook to Generate Offline Referrals

Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to...
October 24, 2016

True Tales of Terror in Real Estate Part 2: The House Cleansed Itself of Its Evil Mojo

A couple of weeks ago, we asked our readers for their scariest experiences in the field, and the horrifying stories poured in. We ran a few of the most frightening, but we can’t get enough. Halloween is one of...
October 17, 2016

Minneapolis Association Puts Its Heart Into Real Estate Love Connections

First, Connecticut REALTORS® brought in the muscle power of the WWE to metaphorically show the strength of a REALTOR® in a home transaction. Now, the Minneapolis Area Association of REALTORS® is playing matchmaker with lovelorn home shoppers, helping them...
October 11, 2016

The Business Case For Caring About Clients Long After the Sale Closes

It’s something many real estate professionals know about. Right after a sale closes, many clients don’t just like the agent that helped them; they love the agent that helped them, especially when the transaction went seamlessly and was even...
October 6, 2016

True Tales of Terror in Real Estate: In the Darkness, I Heard a Voice Say, ‘Come In’

It’s the witching month once again, and as Halloween approaches, now’s the time to tell tales of ghosts, goblins, and ghouls. But some scary stories aren’t fake — and real estate professionals have some of the creepiest real-life anecdotes....
October 4, 2016

Live Webcast: Understanding the New FHA Condo Financing Rules

HUD officials are developing new rules that will make it easier for buyers to get loans to buy condominium units and improve the process condo projects must go through to get certified by the FHA. The rules, set to...
October 3, 2016

WWE Wrestlers: REALTORS® Deliver a KO for Home Shoppers

Now this is an endorsement that will body slam your competition. The Connecticut REALTORS® association has teamed up with WWE Superstars — a show filmed in Connecticut — in a new campaign to educate home buyers and sellers about...
September 26, 2016

Maybe you haven’t tangled with a troll, but this patent victory is for you

It’s common today for real estate brokerages to have systems in place for sending email alerts whenever there’s new or updated listings that customers might be interested in. it’s not new technology, and in fact the technology is arguably...

5 Safety Tips When an Attack Is Imminent

I attended a safety seminar at the National Association of REALTORS® building in Chicago on Monday, expecting to hear the same old thing: pay attention to your surroundings, keep your head out of your phone, watch people’s microexpressions, yadda...
September 14, 2016

Sponsor Webinar: Marketing That Wins Listings, Differentiates Brand

John DeSouza, president of Cressy & Everett Real Estate, a brokerage with more than 190 sales associates in 10 offices in Indiana and Michigan, will talk about how his company combines traditional and digital marketing methods to win listings...