2017 REALTORS Conference & Expo Archive

‘This is Our Moment. Own it.’

"Are you ready to own it with me?" asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. "We absolutely have the power to...
November 6, 2017

Your New Real Estate Motto: ‘Helping Beats Selling’

Think of the U.S. as a “salad bowl” that integrates many different cultures rather than a “melting pot” as you develop marketing strategies to reach a diverse set of prospects and clients, said marketing expert and author Kelly McDonald....
November 6, 2017

The Secrets to Becoming a Better Leader

Whether you’re managing a small team or a large office, your brokerage’s success will depend on how good you are at inspiring and motivating those whom you manage. ...
November 6, 2017

Sal Giunta’s Strive for More

The Medal of Honor recipient inspired conference attendees to give 100 percent every day....
November 5, 2017

‘Catch Me if You Can’ Conman Divulges Identity Theft Prevention Tips

Former con artist Frank Abagnale knows first-hand how easy it is to assume another person’s identity, and he’s now devoted his life to helping others avoid getting duped....
November 5, 2017

How 3 Agents Used Real Estate to Pay Off Student Debt

Three millennial real estate professionals say their jobs were key in helping to retire student loan debt and get on track toward a stable financial future....
November 5, 2017

High-Speed Real Estate: Faster Response Times, More Transparency

How quick do you respond to an incoming online lead? If it takes you more than two minutes, you may have missed out on some business....
November 5, 2017

The Next 2 Tech Game Changers

By now it’s clear how mobile technology has disrupted real estate, but it’s already time to prepare for the next tsunami: Blockchain and artificial intelligence. ...
November 5, 2017

Phelps Opens Up About Goal-Setting, Mental Health

At Saturday’s General Session, special guest Michael Phelps shared secrets to his historic success as the most decorated Olympian of all time, as well as his passion for destigmatizing depression....
November 5, 2017

Best Practices to Manage Team Risk

As the popularity of teaming up in real estate grows, brokers must protect themselves from legal and regulatory concerns associated with the practice....