Whether the New York Jets go big or go home in the NFL’s 2013 season, every game they play is a touchdown for one real estate brokerage.
New Jersey-based Weichert, REALTORS®, has been named the official real estate company of the Jets, which means it stands to get its advertising in front of the team’s 7 million diehard fans — and beyond. The deal will give Weichert signage prominent display at all Jets home games, including spreads on in-stadium TVs. Weichert ads will also be displayed on the highly trafficked NewYorkJets.com Web site, and the company will sponsor the team’s “Jets Talk LIVE” weekly Web program. Radio ads for the company will air during ESPN’s coverage of Jets games.
“Weichert is the largest privately owned real estate company in New Jersey, and the company’s commitment to excellence is similar to ours,” says Marc Riccio, senior vice president of the Jets, whose stadium is in East Rutherford, N.J.
This go-round, though, the Jets’ success could have a big impact on Weichert’s. The team is likely wondering how far they’ll get without star quarterback Mark Sanchez, who’s out with a shoulder injury. But the path to the playoffs started out with a bang this year: The Jets clipped the Tampa Bay Buccaneers to win their season opener Sunday. That bodes well for Weichert. Continue reading »
The Super Bowl is less than a week away and fans are abuzz in anticipation for the “HarBowl” or the “SuperBaugh,” as the matchup between San Francisco 49ers and Baltimore Ravens pits sibling coaches against one another.
But football in general is a family affair — especially among viewers. According to Century 21’s Big Game Survey conducted in December, 84 percent of Americans watch the game from the comfort of their own home, a friend’s home, or a family member’s home.
“It gives us an unprecedented opportunity to tell our story in front of the largest TV viewing audience of the year,” said Century 21 Chief Marketing Officer Bev Thorne. “What’s great is it’s set in the home, which is the heart and soul of the services we offer.”
Drawing a record 111.3 million viewers last year, Super Bowl game day has evolved into a celebrated multimedia phenomenon, infiltrating YouTube channels, Facebook statuses, and Twitter feeds. It’s also a big game day for advertisers — and Century 21 is in the huddle again this year.
Last year, they became the first real estate company to advertise during the Super Bowl in 21 years. The commercial featured Donald Trump, Deion Sanders, and Apolo Anton Ohno working with a Century 21 agent who does it “Smarter. Bolder. Faster.”
“Because [the Super Bowl] brings together friends and family in a very familial environment, it’s a great opportunity for lots of conversation, so we’re putting our Century 21 agents in the middle of those conversations,” Thorne said.
Super Bowl advertisers paying between $3.7 million and $3.8 million per 30-second ad spot. For Century 21, that investment paid off in 2012. Continue reading »
By Katherine Tarbox, Senior Editor, REALTOR® Magazine
While I was at the offices of the Greater Capital Area Association of REALTORS® in Rockville, Md., for the Homeownership Matters Bus Tour, I was taken aback when I saw all of these signs available for real estate practitioners to purchase… mostly because they’re a bit of a twist on the usual “For Sale,” billboard. Check out the sign that says, “I’m Gorgeous Inside,” or the “Honey… Stop the Car” sign.
Do you have a unique sign that works for you? If so, what does it say?