By Brian Summerfield, Online Editor, REALTOR® Magazine
When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s been blogging for years, and has generated a ton of business from it.
Back then, he described to me how his former broker didn’t take blogging seriously, dismissing it as playing around instead of conducting real business. While many real estate pros have since come around on the value of blogging, there is still a sense among many of them that it’s not a worthwhile activity, said Chris Smith, co-creator of Tech Savvy Agent, at Inman’s Agent Reboot in Chicago this morning.
“People tell me all the time, ‘I don’t have time to blog, and I don’t know how. I’m going to go be a REALTOR®,’” he said.
Part of the problem is the word itself. “Blogging” tends to conjure up impressions of amateurish writers getting online to flame a politician they don’t like, or provide updates on their cats, or post photos of their vacation to Branson, Mo., with a detailed account of how great Andy Williams was.
If that’s your hang-up, Smith said, just ditch the term. “Lose the word ‘blogging,’” he explained. “I want you to think of it as marketing your business on the Internet.” Continue reading »
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
From beginners to pros, WordPress Camp had something to offer every blogger at the 2010 REALTORS® Conference & Expo Monday. Technology and marketing experts presented dual-track sessions for novice bloggers and advanced WordPress users.
Blogging has proven to be a valuable tool for real estate professionals to demonstrate industry and community knowledge, as well as express identity and brand. The sessions provided tips to help leverage the medium and connect with potential clients.
“WordPress is a perfect forum for real estate Web sites,” said presenter and co-WordPress Camp organizer Dustin Luther with 4realz. “There’s a lot of talk right now about marketing via social media. But we really wanted to focus on creating a great Web site.”
Presenter Steve Zehngut, from Zeek Interactive, honed in on integrating real estate tools on a WordPress blog.
When choosing a theme – or the overall design of your WordPress Web site – Zehngut recommended Woo Themes, which provides customizable Web designs for $70 to $200.
Zehngut also listed a few must-have plugins for a real estate WordPress site: Continue reading »