branding Archive

Rebranded realtor.com Debuts

Seeking to make a better connection with consumers online, Web site realtor.com® (yes, with a lowercase “r”) unveiled new branding this week. The rebranding effort covers — for now, anyway — the corporate logo and the overall design and...

Learning Lessons the HGTV Way

Today, HGTV is in 99 million American households and 170 different countries worldwide. Its gabled-roof branding is recognizable by nearly every channel surfer in the nation. It is how many consumers learn what they know about home ownership. Yet,...
August 21, 2012

‘What Are Your Purple Lights?’ and 5 Other Important Web Site Considerations

By Brian Summerfield, Online Editor, REALTOR® Magazine Brian Boero, a partner at 1000watt Consulting and prodigious real estate blogger, likes to fly Virgin Airways because it gives off a vibe that makes him feel cool just for being a...

Moving Toward a Groovy Future

By Brian Summerfield, Online Editor, REALTOR® Magazine In a time marked by political upheaval and controversial and indecisive military actions, the U.S. economy takes a sudden dive, resulting in massive stock market losses and unemployment around or above 10...
November 7, 2010

4 Tips for Promoting Yourself and Your Listings With Video

By Brian Summerfield, Online Editor, REALTOR® Magazine During the 2010 Midyear Legislative Meetings & Expo a couple of weeks ago, I had the pleasure of watching real estate pros and YPN members Brian Copeland and James W. Nellis II...

Brand Like a Master

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Two weeks ago, I had the pleasure of heading to Miami Beach, Fla., to meet “The Jills,” a top-producing team specializing in selling luxury homes. Jill Eber and Jill Hertzberg, of Coldwell Banker...

Congratulations to the Winner of the Marketing Makeover Challenge!

In February, REALTOR® Magazine and HP launched a six-week competition, “The Marketing Makeover — Stage Your Business for Success,” to help a select group of real estate professionals improve their marketing materials using HP products and services. From more...

Nobody Cares About Your Custom Facebook Page

By Todd Carpenter, Social Media Manager, National Association of REALTORS® This is my opinion, based on anecdotal evidence. If you think you can prove me wrong, please speak up. All the social media experts are telling you you have to...

Week 5 of the Marketing Makeover Challenge: Starting a Dialogue

By Brian Summerfield, Online Editor, REALTOR® Magazine Another week, another great collection of promotional materials developed by the finalists in the REALTOR® Magazine/HP Marketing Makeover Challenge. This week, the REALTORS® created branded newsletters using HP tools and services to...

Week 4 of the Marketing Makeover Challenge: Getting the Word Out

By Brian Summerfield, Online Editor, REALTOR® Magazine In the spirit of this week’s Marketing Makeover Challenge, “Getting the Word Out,” the finalists in the REALTOR® Magazine/HP contest designed postcards to promote their businesses to potential buyers and sellers. As...